Overview

Jayaraj G Nath is a rising star in the Malayalam-speaking tech scene, captivating audiences with his gadget reviews, smartphone insights, and Android deep dives. He's built a strong following of over 2 million subscribers on YouTube, making him a go-to source for tech enthusiasts in India. While his global ranking sits within the top 98% at #357,638, his influence is clearly felt within his niche, particularly in the Malayalam language where he ranks at #712. He brings a unique voice and perspective to the often-crowded tech review space.

Performance At A Glance

Jayaraj's audience is substantial and continues to grow, albeit at a measured pace. Over the last 90 days, he's seen a growth of 0.80%, indicating steady expansion. His country ranking places him in the top 97% in India at #30,747. His average engagement rate sits at a healthy 2.43%, meaning his fans are super engaged with his content, regularly liking and commenting. CreatorDB gives him a score of 67/100, suggesting solid overall performance with room to optimize his content strategy.

What They Create

Jayaraj primarily creates tech-focused content, including in-depth reviews, unboxings, and explainers, mainly on YouTube. He leverages both longer-form videos (471) and engaging YouTube Shorts (273) to reach his audience. He also maintains a presence on Instagram with a few posts and reels. Recently, he’s been killing it with Shorts like "ഈ ഫോൺ ആണ് ഇപ്പോൾ ട്രെൻഡിങ് !!" (This phone is trending now!!), which showcases his ability to tap into current trends. His Samsung Galaxy S26 Ultra video also did very well, showing his audience is interested in upcoming flagship phones. What makes Jayaraj stand out is his clear and concise explanations in Malayalam, making complex tech concepts accessible to a wider audience.

Why They're Great & Where They Can Grow

Jayaraj excels at creating engaging short-form content, as evidenced by the high engagement rates on his recent Shorts. He also demonstrates a strong understanding of what his audience wants, evident in the popularity of his flagship phone previews. An exciting opportunity for Jayaraj would be to collaborate with other Malayalam-speaking creators to cross-promote content and reach new audiences. He could also experiment with interactive formats like Q&A sessions or live streams to further boost engagement and foster a stronger community.

Bottom Line

For brands looking to tap into the Indian tech market, Jayaraj G Nath offers a valuable partnership opportunity to reach a highly engaged, Malayalam-speaking audience. For Jayaraj, focusing on consistent content creation and actively engaging with his community could further elevate his reach and influence within the tech space.