Thai Pham

Overview

Thai Pham is a Vietnamese-speaking content creator making waves across YouTube, Instagram, and TikTok, with YouTube being their main stage. Verified and boasting over 1.3 million followers, Thai dives deep into education, finance & investing, and even offers personal coaching. They stand out by blending universal vlog topics with more niche subjects like Atheism and even gaming content like Roblox, creating a unique and engaging mix for their audience. While currently ranked in the top 89% globally (#2,035,802), their influence within Vietnam and amongst Vietnamese speakers is significant.

Performance At A Glance

While Thai Pham has a substantial following of over 1.3 million, their recent growth has seen a slight dip. They're currently experiencing a growth rate of -0.07%, with a similar trend over the last 7, 30, and 90 days. Globally, they rank in the top 89% of creators, but shine brighter within Vietnam, ranking in the top 81%, and among Vietnamese-speaking creators, ranking in the top 85%. Their fans are quite engaged, with an average engagement rate of 2.54%. Their CreatorDB score is 37/100, which indicates there's room to optimize their content strategy and overall presence to boost performance.

What They Create

Thai Pham is a versatile creator, experimenting with different formats across platforms. On YouTube, they primarily upload longer-form videos and some Shorts. They also have a presence on Instagram with posts and Reels, and on TikTok with short-form videos. A recent successful YouTube video, "SÓNG THOÁI VỐN DOANH NGHIỆP NHÀ NƯỚC 2026: MỎ VÀNG HAY BÁNH VẼ? CẦN CHÚ Ý GÌ NGAY?" (State-Owned Enterprise Divestment Wave 2026: Gold Mine or Pie in the Sky? What to Pay Attention to Now?), garnered over 36,000 views and strong engagement, showing their audience appreciates insightful financial content. However, videos exclusively for "Platinum" members seem to have very low engagement, suggesting a potential disconnect with that content strategy.

Why They're Great & Where They Can Grow

Thai Pham excels at providing valuable insights into finance and investing, evidenced by the strong performance of their financial analysis videos. Their willingness to tackle diverse topics like Atheism and Roblox adds a unique flavor to their content. They also have a clear understanding of their audience, offering "Platinum" membership content.

An exciting opportunity for Thai would be to explore collaborations with other finance or education-focused creators within the Vietnamese-speaking community. Also, experimenting with interactive content formats like Q&As or live streams could further boost engagement and build stronger relationships with their audience.

Bottom Line

For brands looking to connect with a financially savvy Vietnamese audience, Thai Pham presents a valuable partnership opportunity. For Thai, focusing on consistently delivering high-quality, accessible content across their main content pillars and re-evaluating their membership strategy could be key to reigniting growth.