Overview

Rup Handicraft is a creative force sharing the beauty of handmade art with over 1.2 million followers across YouTube and Instagram! They specialize in captivating DIY crafts, art tutorials, and design inspiration, primarily through their YouTube channel. With a global ranking in the top 97% of creators, Rup Handicraft has carved out a special niche for themselves, inspiring viewers to unleash their inner artist and create stunning pieces from the comfort of their homes. Their content focuses on accessible techniques, making art approachable for everyone.

Performance At A Glance

Rup Handicraft has a massive following of over 1.2 million, although recent growth has been slow, hovering around a -0.02% decrease over the last month. However, looking at the bigger picture, they've seen a positive 2.43% growth over the past 90 days, showing a solid long-term trend. Globally, they're in the top 97% of creators, and similarly ranked in the USA and in English-speaking audiences. Their fans are pretty engaged with an average engagement rate of 0.61%. Their CreatorDB score is 67/100, suggesting room to improve and further optimize their content strategy for even greater impact.

What They Create

Rup Handicraft creates mesmerizing content focused on the world of arts and crafts! They primarily use YouTube, with a mix of longer videos and engaging Shorts. They also have a smaller presence on Instagram with posts and Reels. Their content dives into crafts, art, design, and sewing, with a strong emphasis on DIY projects. A recent short, "Let’s Draw a Bouquet of Flowers 💐 How to Draw Bouquet shorts flowers viral art draw #trending" garnered over 1,300 views and a solid 2.74% engagement rate, showcasing their ability to create engaging and visually appealing content. Their content stands out because it makes complex art techniques seem simple and achievable, inspiring viewers to try their hand at creating beautiful things.

Why They're Great & Where They Can Grow

Rup Handicraft excels at simplifying complex art forms, creating visually appealing content, and tapping into trending topics, as seen in their use of relevant hashtags. An exciting opportunity for Rup Handicraft would be to collaborate with other artists or craft supply brands. They could also explore expanding their longer-form video content on YouTube to build deeper connections with their audience and offer more in-depth tutorials.

Bottom Line

For brands looking to collaborate, Rup Handicraft offers access to a large and engaged audience of art and craft enthusiasts. For Rup Handicraft, focusing on increasing consistency of uploads and experimenting with interactive content like Q&As could help boost engagement and overall growth.