Roberta's Gym

Overview

Roberta's Gym is a powerhouse in the online fitness world, guiding nearly 7 million followers on YouTube and Instagram towards healthier, happier lives. Specializing in accessible home workouts and educational fitness content, Roberta's Gym makes exercise approachable for everyone. While their global ranking sits at #1,169,309, placing them in the top 93% of creators worldwide, their real strength lies in their ability to build a dedicated community around practical fitness solutions. They're a trusted voice in the crowded online fitness space.

Performance At A Glance

Roberta's Gym has built a massive audience of over 6.7 million followers. While their growth rate is currently modest at around 0.14% over the last month, their consistent content keeps their existing fans coming back for more. Globally, they rank in the top 93% of creators, and within the UK, they're in the top 90%, showing a strong regional presence. Their average engagement rate of 1.45% proves that their fans are super engaged with the content they're putting out. Roberta's Gym's CreatorDB score of 66/100 indicates a solid foundation, with room for improvement by optimizing their content strategy and audience interaction.

What They Create

Roberta's Gym focuses on creating practical and effective workout content. They primarily publish YouTube videos, with a growing presence on YouTube Shorts and Instagram Reels. Their content spans from half-hour fat-burning home workouts to targeted exercises for specific areas like "Side Fat Loss." A recent video, "12 Exercises for Side Fat Loss – Burn Love Handles & Saddlebags," really resonated with viewers, achieving a high engagement rate of 4.78%. Roberta's Gym stands out by delivering clear, easy-to-follow tutorials, often incorporating animation to enhance understanding of proper form and technique. They cover topics like women's sport, general workout advice, and health education.

Why They're Great & Where They Can Grow

Roberta's Gym excels at creating accessible and informative workout content. Their use of animation to illustrate exercises is a major strength, making complex movements easier to understand. They also do a great job of targeting specific fitness goals, like fat loss in particular areas.

To level up, Roberta's Gym could explore collaborating with other fitness creators or health professionals to broaden their reach and add diverse perspectives. They could also experiment with interactive content like live Q&A sessions or personalized workout plans to foster a stronger sense of community.

Bottom Line

For brands looking to partner with a trusted voice in the fitness space, Roberta's Gym offers access to a large and engaged audience. For Roberta's Gym, focusing on community engagement and exploring new content formats could unlock even greater potential.