Mr. Kate

Overview

Mr. Kate is your go-to for all things DIY, home decor, and renovation! This dynamic creator brings a vibrant and fun energy to the world of interior design, making it accessible and inspiring for millions. Primarily shining on YouTube, Mr. Kate boasts a dedicated following of over 4.7 million subscribers. While currently ranked in the top 97% of creators globally (at #685,209), their influence extends far beyond just numbers. It's their unique blend of creativity, personality, and practical advice that makes them a true standout in the online DIY space.

Performance At A Glance

Mr. Kate has a massive following, but their growth has slowed a bit recently, showing a slight decrease of -0.25% over the past month. They rank in the top 97% of creators both globally and within the US, so they have a great reach! Their fans are super engaged with their content, with an average engagement rate of 3.74%. Mr. Kate’s CreatorDB score is a solid 89/100, which means they're doing a fantastic job creating valuable and engaging content that resonates with their audience.

What They Create

Mr. Kate creates a wide array of content, primarily focusing on YouTube videos and shorts. They dive deep into home renovations, offer inspiring home decor ideas, and share tons of creative DIY projects. You'll also find vlogs that give you a peek into their daily lives. Recent content includes a series of fun Shorts featuring GEICO Insurance partnerships, plus a super cute video showing the family decorating their tropical Christmas tree! What makes Mr. Kate's content stand out is their infectious enthusiasm, their commitment to making design accessible, and their willingness to share both the successes and the challenges of the creative process.

Why They're Great & Where They Can Grow

Mr. Kate excels at creating visually appealing content, fostering a strong sense of community, and seamlessly integrating brand partnerships. One exciting opportunity would be to create more platform-specific content for TikTok and Instagram, tailoring their DIY and decor tips to the shorter, trend-driven formats. Also, considering the recent dip in growth, experimenting with new video formats or collaborating with other creators could help reignite audience excitement.

Bottom Line

For brands, Mr. Kate offers an authentic and engaging way to connect with a passionate audience interested in home improvement and lifestyle content. For Mr. Kate, focusing on short-form content tailored to different platforms and exploring new collaborations could be the key to unlocking further growth and reaching an even wider audience.