NFL

Overview

The NFL! We all know them, we all (probably) love them. As the official Instagram account of the National Football League, they bring the thrill of the game directly to over 67 million followers. Ranked among the top 100% of creators globally (sitting pretty at #4,121), their Instagram is the place to catch highlights, news, and all things NFL. Forget scouring the internet; they've got you covered with everything from game-day action to behind-the-scenes glimpses. They are a leading source for all things football!

Performance At A Glance

The NFL isn't just big, they're still growing! They're currently expanding their fanbase at a rate of nearly 1% per month, which is impressive for such a massive account. Their engaged fanbase shows a solid 2.02% average engagement rate, meaning fans aren't just passively following – they're liking, commenting, and sharing the love of the game. CreatorDB gives them a score of 73/100, indicating strong overall performance, especially considering the scale. They are currently ranked #787 in the US and #1,957 for English-language content.

What They Create

The NFL's content is a touchdown for football fans! They mainly focus on bite-sized videos and shorts perfect for the fast-paced world of social media. You'll find everything from game highlights to player profiles, all optimized for maximum excitement. Their recent post, "San Francisco 49ers vs. Seattle Seahawks Game Highlights | NFL 2025 Season Divisional," racked up over 635,000 views, proving that fans can't get enough of the on-field action. On the shorter side, a recent short featuring "Another W from Walker 🙌" pulled in nearly 160,000 views, showing the power of quick-hit content. They are great at providing timely coverage!

Why They're Great & Where They Can Grow

The NFL excels at delivering high-quality game highlights, capitalizing on timely moments, and leveraging the star power of its players. They're really good at capturing that game-day energy. An exciting opportunity could be exploring more behind-the-scenes content, giving fans a closer look at their favorite teams and players. Also, integrating more interactive elements like polls and Q&As could further boost engagement.

Bottom Line

For brands, partnering with the NFL means instant access to a massive and passionate audience. For the NFL, continuing to experiment with different content formats and engaging directly with fans will only solidify their position as the ultimate online destination for football fanatics. Keep the game going!