Andi Eigenmann

Overview

Andi Eigenmann is a beloved Filipina personality, carving out a unique space online with her authentic portrayal of island life. Trading the city for the serene shores of Siargao, Andi shares her journey of motherhood, surfing, and sustainable living with nearly 10 million followers, primarily on Instagram. Despite a massive following, there’s always room to grow! Currently ranked among the top 100% of creators globally (around #108,698), she's a true testament to living life on your own terms and inspiring others along the way.

Performance At A Glance

While Andi boasts a massive audience of over 9.7 million, her follower growth has seen a slight dip recently, with a -0.08% decrease over the last 30 days. But don't let that fool you – her fans are super engaged with her content! Her average engagement rate sits at a healthy 2.48%, indicating a strong connection with her audience. She's also doing well according to CreatorDB, scoring an impressive 86 out of 100, meaning her content is resonating and performing effectively.

What They Create

Andi’s content is a delightful mix of lifestyle vlogs, family adventures, and surfing escapades, spread across YouTube, Instagram, and TikTok. She creates longer videos, shorts, reels, and posts. Her YouTube channel is a treasure trove of "Happy Islanders" vlogs, documenting everything from Christmas preparations with her kids to surf trip diaries. Take her video, "Christmas feels in Manila! Fam time, new restos, playdates & Ellie's Birthday!" which garnered over 322,000 views, showcasing the warmth and authenticity that her audience loves. Her content stands out because it’s real, relatable, and offers a glimpse into a life many dream of.

Why They're Great & Where They Can Grow

Andi excels at authenticity, showcasing her genuine family life and passion for the island lifestyle. Her consistent engagement with her audience fosters a strong sense of community. And her beautiful visuals and relatable stories keep her audience coming back for more. An exciting opportunity could be to create more interactive content, like Q&A sessions or behind-the-scenes glimpses, to further boost engagement. Collaborating with local Siargao businesses or eco-conscious brands could also expand her reach and align with her values.

Bottom Line

For brands, Andi offers a unique opportunity to connect with a highly engaged audience interested in family, travel, and sustainable living. For Andi, focusing on interactive content and strategic partnerships could unlock even greater growth and solidify her position as a leading voice in the lifestyle and travel space.