Tony & Chelsea Northrup

Overview

Tony & Chelsea Northrup are your go-to experts for all things photography, camera tech, and even drones! This power couple has built a massive and loyal following of over 1.8 million subscribers on YouTube, where they share in-depth reviews, tutorials, and their unique perspectives on the ever-evolving world of imaging. While their global ranking places them in the top 2% of all creators at #425,478, their true strength lies in their expertise and engaging presentation. They make complex topics accessible and fun, making them a valuable resource for both amateur and professional photographers.

Performance At A Glance

Tony & Chelsea are steadily growing their audience, with a 0.11% increase in followers over the past 30 days. While that might sound small, it adds up when you're starting with such a large base! They rank in the top 3% of creators in the United States and for English-speaking channels, showing their strong position in their key markets. Their fans are super engaged with their content, boasting an average engagement rate of 2.45%, which is excellent for a channel of their size. Finally, their CreatorDB score is a whopping 97/100, meaning they’re crushing it with consistent, high-quality content that resonates with their audience.

What They Create

Tony & Chelsea create a wide range of content, primarily focused on photography and camera equipment. They publish detailed YouTube videos (383 strong!) covering everything from camera reviews and photography tutorials to drone technology and industry predictions. You'll also find shorter content on YouTube and Instagram, including 68 YouTube Shorts and a mix of Instagram posts and Reels.

One of their recent videos, "IT’S OVER: The TRUTH about the DJI drone ban," generated a lot of buzz with over 250,000 views, highlighting their ability to tackle timely and relevant topics. Another popular video, "DON'T Buy a Camera Yet: My 2026 Predictions Are WILD!," showcases their forward-thinking approach and keeps their audience hooked on the latest trends. Their content is informative, engaging, and visually appealing, making it easy to see why they've built such a strong following.

Why They're Great & Where They Can Grow

Tony & Chelsea excel at providing in-depth, unbiased reviews, making complex tech understandable, and offering practical tips that viewers can immediately apply. They're also great at sparking conversations with bold predictions and tackling controversial topics.

To further enhance their reach, they could experiment with more collaborative content, perhaps featuring other photographers or tech experts. Exploring interactive Q&A sessions with their audience could also deepen their connection with their community.

Bottom Line

For brands looking to partner with photography and tech influencers, Tony & Chelsea Northrup offer a highly engaged audience and proven expertise. For Tony & Chelsea, continuing to diversify their content formats and engaging more directly with their community could further boost their growth and solidify their position as industry leaders.