Craftsman Vision

Overview

Craftsman Vision is a captivating YouTube creator bringing the world of DIY, engineering, and machinery to a massive audience of 13.7 million followers! Based out of Hong Kong, they showcase amazing builds, ingenious inventions, and fascinating processes, all with a unique, often rustic, charm. From complex engineering feats to simple, everyday crafts, Craftsman Vision offers a glimpse into a world of making and creating that's both educational and endlessly entertaining. Ranked among the top 1,600 YouTube channels globally and a top 10 channel in Hong Kong, they've certainly carved out a significant niche.

Performance At A Glance

Craftsman Vision is a force to be reckoned with! While their follower count is impressive, they're growing at a steady pace of around 0.7% per month. They hold a strong position in global rankings, being in the top percentage of all channels worldwide. Their fans are pretty engaged with their content, averaging around a 0.26% engagement rate. Their CreatorDB score is a whopping 96 out of 100, showing just how well they're doing across various performance metrics – basically, they're crushing it!

What They Create

Craftsman Vision primarily creates videos and Shorts focusing on Howto & Style, Engineering, and DIY projects. They often feature intricate processes, showcasing how things are made, from the simplest clay kettles to more complex machinery. Take, for instance, their recent Shorts video, "The art of making clay kettles," which garnered over 62,000 views and showed the step-by-step creation of a traditional kettle. They also share videos showing off farm ingenuity such as "Cattle drive the transmission shaft to power the forage cutter for chopping forage" which got over 52,000 views. What makes their content truly stand out is the combination of practical skills, unique cultural perspective, and the fascinating glimpse into the process of creation.

Why They're Great & Where They Can Grow

Craftsman Vision excels at showcasing practical skills, presenting unique cultural perspectives, and offering a fascinating glimpse into the world of making. Their ability to blend DIY with engineering principles is captivating. They could explore more collaboration with other creators in similar niches to cross-promote content and reach new audiences. They could also consider adding voiceovers or more detailed explanations to cater to viewers interested in understanding the engineering principles behind their creations.

Bottom Line

For brands looking to reach a large, engaged audience interested in DIY, engineering, and cultural crafts, Craftsman Vision is a fantastic partner. For Craftsman Vision themselves, experimenting with longer-form content that dives deeper into the "why" behind their builds could be a great way to further engage their dedicated fanbase.