Gui

Overview

Gui is a Brazilian digital creator who's built a solid following of over 2.5 million fans across YouTube, Instagram, and TikTok, with YouTube being his main stage. Verified on the platform, Gui dives into the world of gaming, particularly Minecraft, with a comedic twist. While his global ranking sits around #1,021,281, placing him in the top 95% of creators worldwide, his strength lies in connecting with his Portuguese-speaking audience, where he ranks within the top 92%. Gui brings a fun, relatable energy to his content, making him a favorite in the Brazilian gaming community.

Performance At A Glance

Gui's audience is massive, but his growth has slowed a bit recently, showing a slight decrease of -0.05% over the past month. While this isn't ideal, it presents an opportunity for strategic content adjustments. He's a big fish in the Brazilian pond, sitting in the top 91% of creators in the country. His fans are super engaged with his content, boasting an average engagement rate of nearly 4%! CreatorDB gives him a score of 70/100, indicating a strong foundation with room to optimize his overall strategy.

What They Create

Gui primarily creates gaming content focused on Minecraft, featuring both long-form videos and YouTube Shorts. He also dabbles in Instagram posts and Reels, and TikTok videos, though these are less frequent. His content falls into categories like "Gaming," "People & Blogs," and "Digital Creator," highlighting a diverse appeal. One recent video, "Fim Do Canal, Obrigado a Todos!" (End of the Channel, Thank You All!), performed exceptionally well, grabbing over 143,000 views and 11,000 likes with an engagement rate of 8.85%. His content stands out because he injects humor and personality into his gameplay, making it entertaining even for those unfamiliar with Minecraft.

Why They're Great & Where They Can Grow

Gui excels at creating relatable gaming content, building a loyal community, and maintaining a consistent presence. His strong engagement rate shows he knows how to connect with his audience. Exciting opportunities could include exploring collaborations with other Brazilian gaming creators to tap into new audiences, or diving deeper into specific Minecraft trends and challenges to boost discoverability and reinvigorate growth.

Bottom Line

For brands looking to connect with a large, engaged Brazilian gaming audience, Gui is a fantastic partner. Gui himself could benefit from analyzing why videos like "Fim Do Canal, Obrigado a Todos!" performed so well and replicating those elements in future content. Exploring new content formats and platforms could also help reignite growth.