WTF1

Overview

WTF1 is your go-to source for all things Formula 1, delivering a high-octane mix of entertainment, sports, and community vibes. This UK-based creator brings the thrill of the racetrack to over 2.3 million followers across YouTube, Instagram, and TikTok, with YouTube as their main hub. While ranking within the top 4% of creators globally and within the UK, WTF1 carves out a unique space by blending serious racing analysis with lighthearted commentary and a strong sense of community, making F1 accessible and engaging for everyone from hardcore fans to casual viewers.

Performance At A Glance

Let's talk numbers! WTF1 has a massive audience, but lately, they've seen a slight dip in growth. Their audience has shrunk by about 0.35% over the last month. While their global and UK rankings are solid in the top 4%, there's room to climb even higher. Their fans are super engaged with their content, boasting an average engagement rate of 5.03%. This is pretty good! CreatorDB gives them a score of 86/100, meaning they're doing a great job overall, but there's always room to rev things up!

What They Create

WTF1 pumps out a mix of content across different platforms. You’ll find full-length YouTube videos, shorter YouTube Shorts, Instagram posts and reels, and of course, TikTok videos. They cover everything from serious race analysis to funny memes and behind-the-scenes glimpses of the F1 world.

One recent YouTube Short, "Why Does the F1 Season Always End in Abu Dhabi? 🏎️," racked up over 38,000 views and a solid engagement rate, showing that quick, insightful content resonates with their audience. On the video side, their "Time for the sequel to Abu Dhabi? 👀" video, a playful joke, generated over 55,000 views. What makes their content stand out is their ability to blend expert knowledge with humor and a genuine passion for the sport.

Why They're Great & Where They Can Grow

WTF1 excels at creating engaging content that blends entertainment and information about F1. They're also fantastic at building a strong community feel around their brand. Plus, their multi-platform presence allows them to reach a wide audience.

An exciting opportunity for WTF1 would be to explore more collaborations with F1 drivers or teams, bringing even more exclusive content to their fans. They could also experiment with interactive content like polls or Q&A sessions to further boost engagement.

Bottom Line

For brands looking to partner with an F1-focused creator, WTF1 is a solid choice! They have a dedicated audience and a proven track record of creating engaging content. For WTF1 themselves, focusing on collaborations and interactive content could be the key to boosting growth and solidifying their position as a top F1 content creator.