Tati Decora

Overview

Meet Tati Decora, a DIY and home decor whiz making waves online! Based in Brazil and creating content in English, Tati transforms spaces on a budget, inspiring over 2 million followers across YouTube, Instagram, and TikTok. While YouTube is her main stage, she's crafting a global community with her budget-friendly makeovers. Although not yet verified, Tati's content is resonating with a wide audience, placing her in the top 94% of creators globally.

Performance At A Glance

Tati's audience is growing steadily, with a 0.72% increase in followers over the past month and a solid 2.08% jump over the last 90 days. Her fans are super engaged, with an average engagement rate of 6.88% – that's a lot of love for her content! Globally, she's ranked in the top 94% of all creators, and within Brazil, she sits in the top 89%. Her CreatorDB score is an impressive 97/100, showing that she's really hitting the mark with her content strategy and audience connection.

What They Create

Tati Decora specializes in creating inspiring and accessible home transformations. She primarily focuses on video content, posting tutorials and before-and-after showcases on YouTube, short-form edits on TikTok, and behind-the-scenes content on Instagram. Her YouTube channel features full renovation projects, like her recent video, "Transformei o quintal abandonado da minha mãe em uma lavanderia linda gastando pouco" (translated: "I transformed my mother's abandoned backyard into a beautiful laundry room spending little"), which racked up over 1.5 million views. Another popular video, "Não aguentava mais ver a fachada da casa da minha mãe assim… fiz uma transformação gastando pouco" (translated: "I couldn't stand seeing my mother's house facade like this anymore... I did a transformation spending little") also hit over 1.3 million views. What makes Tati's content stand out is her focus on budget-friendly solutions, making home decor accessible to everyone.

Why They're Great & Where They Can Grow

Tati excels at creating relatable content, showcasing practical DIY projects, and connecting with her audience through heartfelt transformations. She also has a knack for search-friendly titles (like the ones above!) that drive views. An exciting opportunity would be to explore collaborations with affordable home goods brands. She could also dive deeper into specific design styles (e.g., minimalist, bohemian) to attract a more niche audience.

Bottom Line

Tati Decora is a rising star in the DIY and home decor space. Brands looking for authentic and engaging partnerships should definitely take notice. For Tati, continuing to refine her SEO strategy and exploring collaborations could unlock even greater growth!