ABS-CBN News

Overview

ABS-CBN News is a major news source delivering information to a wide audience, primarily in Cebuano (Cebu). With a strong presence on YouTube, Instagram, and TikTok, ABS-CBN News connects with millions of Filipinos. They keep viewers informed about current events, culture, and society. Despite a slight dip in recent growth, their overall reach is impressive, and their channel holds a global ranking of #61,896. They are a trusted source for news, insights, and entertainment.

Performance At A Glance

ABS-CBN News boasts a massive following of over 23.6 million people! They're growing at a rate of 0.89% over the last 30 days, which is solid, even if there was a small pause in the last week. They rank among the top creators in the Philippines (#785) and are #61 for Cebuano-language content. Their fans are pretty engaged, with an average engagement rate of 0.70%. Their CreatorDB score is 60/100, which means they're doing a good job but have room to grow and optimize their content for even greater impact.

What They Create

ABS-CBN News delivers a mix of news, entertainment, and everything in between! They primarily create videos on YouTube, ranging from short news updates to longer, in-depth reports. They also experiment with YouTube Shorts for quick hits. One of their recent popular videos, "ANC’s The Weekend Wrap: Arrest warrant vs. Atong Ang out in 'missing sabungeros' case | ANC," racked up over 72,000 views, proving that people are interested in their coverage of current events and political issues. What makes their content stand out is its focus on relevant news and its availability in Cebuano, catering to a specific linguistic audience.

Why They're Great & Where They Can Grow

ABS-CBN News excels at delivering timely news and information to a large audience. They're also great at covering a broad range of topics, from politics to culture. Their use of Cebuano helps them connect with a specific community. One exciting opportunity for them would be to experiment more with interactive content, like Q&As or polls, to boost engagement. They could also tailor their YouTube Shorts strategy to create more viral, shareable content that attracts new viewers.

Bottom Line

For brands, ABS-CBN News offers a fantastic opportunity to reach a large and engaged Filipino audience, especially those who speak Cebuano. For ABS-CBN News, focusing on consistent content and audience interaction could further amplify their reach and influence.