World Rugby

Overview

World Rugby is the official voice for rugby on social media, bringing the thrill of the game to over 6 million fans, primarily on TikTok. They're not just about the sport; they're about the lifestyle, the news, and the unbelievable highlights that make rugby so captivating. Ranking in the top 100% globally, World Rugby is a key player in the sports content game, delivering official organization updates and field sports action directly to a worldwide audience.

Performance At A Glance

World Rugby boasts a huge audience, but their growth is currently a bit of a mixed bag. While they've seen a solid 0.72% bump in followers over the last 30 days, recent growth has slowed down a bit, with a slight dip in the last week. Despite this, their global and country rankings are still strong, placing them amongst the top creators. Their fans are pretty engaged, too, with an average engagement rate of 2.47%. CreatorDB gives them a score of 69/100, which means they're doing well, but there's always room to level up!

What They Create

World Rugby serves up a diverse content mix across YouTube, Instagram, and TikTok, but they’re really killing it on TikTok. They primarily post videos, but use all available formats for maximum reach. A recent standout is "AMAZING clash for gold! 🏆 | South Africa v Argentina | HSBC SVNS Cape Town 2025 | Full Match Replay," which racked up over 54,000 views showcasing the intensity of the sport. Another highlight is the "The best tackles EVER at the Rugby World Cup 💪," a compilation that perfectly captures the physical prowess of the game. They excel at delivering thrilling highlights, full match replays, and behind-the-scenes glimpses into the world of professional rugby.

Why They're Great & Where They Can Grow

World Rugby's strengths lie in their official status, their ability to curate exciting highlights, and their mastery of TikTok's short-form video format. They could explore more interactive content, like polls or Q&As with players, to boost engagement. Also, diving deeper into player stories and personal narratives could create a stronger connection with their audience.

Bottom Line

For brands looking to tap into a passionate sports audience, World Rugby offers a direct line to millions of rugby enthusiasts. For World Rugby themselves, focusing on consistent growth strategies and exploring more interactive content formats could significantly boost their CreatorDB score and overall impact.