Kurashiru [クラシル] -毎日役立つ！簡単＆本格レシピ・料理

Overview

Kurashiru [クラシル] is your go-to source for quick, easy, and authentic recipes! This Japanese creator, verified and boasting a massive following of over 6.1 million on Instagram (their primary platform), shares culinary tips, tricks, and delicious meal ideas that are perfect for everyday cooking. While they rank #125,299 globally, their impact on the culinary content space is undeniable. If you're looking to spice up your kitchen routine, Kurashiru offers a treasure trove of content.

Performance At A Glance

Kurashiru has a seriously huge following! They're growing, but at a moderate pace. They’ve seen a 1.39% growth in followers over the past 90 days. While their global and country rankings place them in the top 100%, they shine brightly within the Japanese-speaking cooking community, holding a top 98% language ranking. Their audience is also super engaged, with an average engagement rate of 0.80%. Their CreatorDB score is 47/100, which indicates there is room to grow, but overall they're doing great!

What They Create

Kurashiru whips up a delightful mix of cooking content, ranging from helpful how-to guides to entertaining food-related snippets. They leverage both YouTube (videos and shorts) and Instagram (posts and reels). A recent popular YouTube short, "【玉ねぎは"デカみじん切り"の方が美味しい瞬間がある】" (Onions are more delicious when coarsely chopped!), garnered over 240,000 views, proving their knack for identifying simple yet impactful cooking techniques. They excel at creating content that's both informative and visually appealing, making cooking accessible and enjoyable for everyone.

Why They're Great & Where They Can Grow

Kurashiru is fantastic at simplifying complex recipes, creating engaging short-form content, and connecting with a massive audience. They have a strong foundation and a proven track record for creating quality content. An exciting opportunity for them would be to explore more collaborations with international chefs to broaden their appeal. They could also explore more interactive content, like live Q&A sessions, to build even stronger relationships with their loyal followers.

Bottom Line

For brands looking to collaborate, Kurashiru offers access to a huge and highly engaged audience interested in food and cooking. For Kurashiru themselves, focusing on increasing their CreatorDB score by diversifying content types and engaging more directly with their audience could lead to even greater success!