Overview

Raj Kapoor Hits is a treasure trove for Bollywood lovers, especially those who cherish the golden era of Indian cinema. This verified creator, boasting over 5.4 million followers primarily on YouTube, keeps the legacy of the legendary Raj Kapoor alive. They stand out by offering a curated collection of classic films, songs, and moments, allowing audiences to relive iconic performances and timeless stories. While ranked around the top 89% globally on CreatorDB, their niche focus makes them a significant voice within the Bollywood nostalgia community.

Performance At A Glance

While Raj Kapoor Hits has a massive following, they're currently experiencing a slight dip in growth, about -0.18% over the last month. They're ranked as the 1,707th most popular channel in India, and 910th for Hindi-language content. Their fans are pretty engaged, though! With an average engagement rate of almost 3%, it's clear that people who watch their videos really enjoy them. Their CreatorDB score is 61 out of 100, suggesting there's room to optimize their content strategy and reach even more viewers.

What They Create

Raj Kapoor Hits is all about celebrating the magic of classic Bollywood. The channel mostly features full-length movies, evergreen songs, and memorable scenes, primarily from Raj Kapoor's films. They also have a smaller presence on Instagram with posts and reels. A recent upload, "EK DIL SAU AFSANE (HD) - Raj Kapoor | Waheeda Rehman | Raj kapoor Films," brought in 136 views and a solid 2.94% engagement rate, showcasing the enduring appeal of these films. Another popular video, "Kisi Ki Muskurahton Pe Ho Nisar," featuring the legendary Mukesh, demonstrates the power of classic Bollywood music. The content stands out due to its high-quality uploads and the sheer nostalgia factor associated with Raj Kapoor's work.

Why They're Great & Where They Can Grow

Raj Kapoor Hits excels at curating and presenting classic Bollywood content in a way that resonates with fans. Their dedication to preserving the legacy of Raj Kapoor is admirable. Their high engagement rate for classic content is a testament to the quality of their uploads and the enduring popularity of their films.

An exciting opportunity could be to create short-form content highlighting specific scenes, dialogues, or behind-the-scenes stories from the films. They can also collaborate with other Bollywood-focused creators to tap into new audiences.

Bottom Line

For brands looking to connect with a passionate audience of Bollywood enthusiasts, Raj Kapoor Hits offers a unique opportunity. For the creator, focusing on short-form content and collaborations could significantly boost growth and engagement.