Mel Gutierrez

Overview

Mel Gutierrez is a rising star in the digital creator world, captivating audiences with her relatable comedy sketches and glimpses into her family life. Primarily a YouTube creator, Mel blends humor, lifestyle, and family content to connect with her 731,000+ followers. While she's already made a splash, ranking within the top 7% of creators globally, there's still a ton of potential for her to reach even greater heights. Mel’s content offers a fresh and funny perspective on everyday life.

Performance At A Glance

Mel's audience is substantial, but recently, she's seen a slight dip in growth, hovering around -0.31% over the past month. Despite this, her global ranking is still impressive, placing her in the top 7% of creators worldwide, and the top 7% in the US and for English-speaking channels. What's really cool is how engaged her fans are! With an average engagement rate of 1.99%, her audience is clearly connecting with her content. CreatorDB gives Mel a score of 65/100, which suggests there's room to optimize her content strategy and further boost her presence.

What They Create

Mel's content mix is diverse, spanning YouTube videos and Shorts, along with Instagram posts and Reels. You'll find her tackling everything from hilarious "soccer mom life" scenarios to heartwarming moments with her kids. One of her recent videos, a collaboration with Whirlpool about a summer day, snagged over 467,000 views, proving her ability to connect with a wide audience through relatable, sponsored content. Her YouTube shorts show her range, from family birthday celebrations to funny takes on everyday life. She seamlessly blends humor with genuine moments, making her content both entertaining and relatable.

Why They're Great & Where They Can Grow

Mel shines at creating relatable and humorous content, especially when showcasing her family life and comedic observations. Her high engagement rate proves her audience is invested. To boost growth, Mel could explore trending sounds and challenges on YouTube Shorts, and leverage SEO keywords to maximize video discoverability. Collaborating with other family-focused creators could also expand her reach.

Bottom Line

Mel Gutierrez is a fantastic creator with a highly engaged audience. Brands looking for authentic and relatable partnerships in the family and lifestyle space should definitely consider collaborating with her. For Mel, focusing on trending content and strategic collaborations could unlock even greater growth potential.