Overview

Tjayyyyy 🖤, better known as Lil Tjay, is a force to be reckoned with in the music scene, especially on Instagram where he boasts over 21 million followers. He's not just any musician; he's a storyteller, weaving his life experiences into his hip-hop tracks. While he's creating content across YouTube and TikTok, Instagram is his main stage. Even with a massive global presence that places him in the top 100% of creators worldwide at rank #25,917, Lil Tjay's music continues to resonate, solidifying his place as a top artist in the USA!

Performance At A Glance

Lil Tjay's reach is HUGE with over 21 million fans, but recently, his follower growth has seen a slight dip. While he's seen a small growth of 0.08% over the last 90 days, the past month shows a slight decline of -0.06%. Even with this recent dip, his global and country rankings are solid. His fans are super engaged with his content, giving him an average engagement rate of 6.37%. His CreatorDB score is a whopping 94/100, which means he's doing almost everything right! This high score shows just how well he understands his audience and how effectively he's using his platforms.

What They Create

Lil Tjay serves up a mix of official music videos, lyric visualizers, and behind-the-scenes glimpses into his life, spread across YouTube, TikTok, and Instagram. He's got 78 full videos on YouTube, 56 YouTube Shorts, 24 Instagram posts, 12 Reels, and 33 TikTok videos. One of his recent hits, "Lil Tjay - Used 2 Love (Official Video)," racked up nearly 2 million views, showcasing his ability to connect with fans through music. He often shares short clips and snippets, like the "Who yk gonna show you the way I showed ya??#used2love" short, giving fans a taste of his personality and music in bite-sized pieces. What makes his content stand out is the raw emotion and authenticity he brings to his music, making his fans feel like they're part of his journey.

Why They're Great & Where They Can Grow

Lil Tjay excels at connecting with fans through his music, building a strong brand around his personal experiences, and consistently releasing high-quality content. He could explore more interactive content, like Q&As or live streams, to further engage with his fanbase on a personal level. Collaborating with other creators outside of music could expose him to new audiences and expand his reach.

Bottom Line

For brands looking to tap into a massive and engaged audience, Lil Tjay is a solid choice. For Lil Tjay, focusing on consistent posting and exploring new content formats could help reignite follower growth and solidify his position as a top creator.