Piso 21

Overview

Piso 21 is a seriously talented Colombian music group making waves in the Latin music scene. With a massive following of over 13 million fans, primarily on YouTube, they're known for their catchy tunes and collaborations with other big names. While ranked in the top 100% globally at #114,739, their impact is undeniable, especially when you consider they're creating content in Spanish. Their music videos and behind-the-scenes glimpses into their lives as musicians resonate deeply with their audience.

Performance At A Glance

Piso 21 has a huge fanbase, and they're steadily growing, adding around 0.06% more followers each month. Their recent growth has been even stronger, with 0.1% increase in the last 7 days. Globally, they're doing well, but their language ranking at #12,859 shows there's still plenty of room to dominate the Spanish-speaking music scene! Their fans are super engaged, with an average engagement rate of 3.54%. Their CreatorDB score is 60/100, which indicates solid performance, but also opportunities to improve their content strategy and reach.

What They Create

Piso 21 primarily creates music-related content, including official music videos, behind-the-scenes clips, and promotional snippets. They're active on YouTube, Instagram, and TikTok, using a mix of long-form videos, Shorts, Reels, and posts. They have a large library of 368 youtube videos and 428 youtube shorts.

Check out their recent YouTube Shorts; for example, one promoting their collaboration with Maluma, "Me Llamas," got over 19,000 views! These short clips are a great way to tease new music and engage with fans directly. Their content stands out because it's authentic, showcases their musical talent, and often features collaborations with other popular artists, expanding their reach.

Why They're Great & Where They Can Grow

Piso 21 excels at creating high-quality music videos, leveraging collaborations, and using Shorts to promote their work. They're also doing a great job engaging with their fans, which is crucial for building a loyal following.

Exciting opportunities for them include exploring more interactive content, such as Q&A sessions or behind-the-scenes livestreams, and focusing on building a stronger presence on TikTok to reach a younger audience.

Bottom Line

For brands, Piso 21 is a fantastic partner for reaching a large and engaged Latin music audience. For Piso 21, focusing on TikTok and experimenting with interactive content would be great ways to take their already impressive game to the next level!