ᴀᴜʀɪ ✨

Overview

Meet ᴀᴜʀɪ ✨, a Finnish content creator taking the internet by storm with her captivating cleaning and home transformation videos! Primarily known for her engaging TikTok content, where she boasts over 21.5 million followers, Auri offers a glimpse into satisfying makeovers and relatable lifestyle content. While ranked #29,583 globally and #24 in Finland, it's Auri's knack for turning mundane tasks into mesmerizing entertainment that truly sets her apart. She's not just cleaning; she's creating an experience!

Performance At A Glance

Auri's audience is huge, and although her growth rate is currently a steady 0.42% monthly, she's still gaining thousands of followers every day! Her strong CreatorDB score of 87/100 shows she's doing a lot right. While her global and language rankings could improve, her engagement is solid. Her fans are super engaged with her content, averaging a 4.03% engagement rate across her videos, which translates to nearly 2 million views per video! That's a testament to how captivating her transformations are.

What They Create

Auri is a master of the visual. She primarily creates videos, showcasing everything from dramatic bedroom makeovers to tackling unbelievably messy homes. She dives into lifestyle, home decor, and vlogging. Her content spans across platforms, including 167 YouTube videos, 102 YouTube Shorts, and a smaller presence on Instagram. Check out her latest TikTok: "I LOVE CLEANING FILTHY BATHROOMS 😍 #cleaningenthusiast #bathroomdeepclean #cleaning" - it already has over 1.6 million views! Auri's content stands out because it taps into our universal desire for order, cleanliness, and satisfying transformations. She combines ASMR-like visuals with relatable scenarios, making it hard to look away.

Why They're Great & Where They Can Grow

Auri excels at:

• Visual Storytelling: She turns cleaning into an art form.
• Relatable Content: Her themes of home improvement and lifestyle resonate with a broad audience.
• Platform Mastery: She understands how to create engaging content for TikTok.

Opportunities for growth:

• Expand Instagram Presence: Given her visual strengths, focusing on growing her Instagram following with dedicated content could be beneficial.
• Collaborations: Partnering with other creators in the home decor or lifestyle space could expose her to new audiences.

Bottom Line

For brands, Auri is an ideal partner for products related to cleaning supplies, home decor, or lifestyle improvements. For Auri, consistently engaging with her audience and exploring new content formats could further solidify her position as a top creator.