Overview

MAMA INA is a YouTube creator bringing the flavors of Indonesia and beyond to over 2.2 million subscribers! Think of her as your friendly online neighbor, sharing delicious cooking secrets and even a peek into her life with horses. She’s built a strong following, ranking in the top 99% of YouTubers globally, holding the #27,209 spot worldwide and #1,338 in Indonesia. MAMA INA offers a slice of Indonesian culture and culinary expertise to a broad audience.

Performance At A Glance

While MAMA INA has a massive audience of over 2.2 million, her channel's growth has been relatively flat recently. Over the last 90 days, she's seen a modest 0.45% increase in subscribers. Her fans are pretty engaged, though, with an average engagement rate of 2.74%. That means they're liking, commenting, and sharing her videos! CreatorDB gives her a score of 50 out of 100, indicating there's room for improvement in optimizing her content and strategy.

What They Create

MAMA INA primarily uploads videos focused on "Howto & Style" and "People & Blogs," with a strong emphasis on cooking tutorials and occasionally showcasing her horses. She mixes longer-form videos with shorter YouTube Shorts. One recent hit is "Brownies cup recipe, melts with just 1 egg," which scored a higher-than-average engagement rate of 5.55%. This video, along with others showcasing Indonesian recipes, highlights her skill in creating accessible and appealing content. What really makes MAMA INA’s videos stand out is her focus on authentic Indonesian cuisine, making traditional dishes achievable for home cooks.

Why They're Great & Where They Can Grow

MAMA INA excels at creating easy-to-follow cooking tutorials, fostering a connection with her audience through her personal touch, and consistently producing content. To boost growth, she could explore collaborating with other food creators, perhaps focusing on specific Indonesian regions or dishes. She could also consider incorporating more trending audio into her YouTube Shorts to capture a wider audience.

Bottom Line

MAMA INA is a fantastic creator with a dedicated following. Brands looking to reach a large, engaged audience interested in cooking and Indonesian culture should definitely consider partnering with her. For MAMA INA, focusing on optimizing video titles and descriptions for SEO could significantly improve discoverability and drive further growth.