Rajshri

Overview

Rajshri is a YouTube powerhouse, captivating audiences with a treasure trove of Bollywood entertainment! With over 41 million followers, this verified creator brings the magic of Indian cinema to life, offering everything from classic movie clips to memorable musical moments. Rajshri's content resonates deeply, earning them a place among the top creators globally and a stellar ranking within India and among Hindi-speaking channels. They're a true curator of Bollywood's vibrant legacy.

Performance At A Glance

Rajshri boasts a massive and loyal following, growing steadily. While their recent 7-day growth is flat, they've seen a healthy 0.25% increase in the past month and a solid 1.54% over the last 90 days, showing consistent expansion. Their global and country rankings place them in the top tier of creators. With an average engagement rate of 2.27%, their fans are super engaged with the content they share! Their CreatorDB score of 74/100 is a testament to their overall performance and quality.

What They Create

Rajshri's YouTube channel is a vibrant celebration of Bollywood. They primarily focus on full-length videos, offering a mix of Bollywood music, classic cinema, and hilarious movie clips. While they have a substantial library of 787 YouTube videos, they only have 2 YouTube shorts which is an opportunity for improvement. An example is the clip "उड़ती चिड़िया को देख कर बता सकते है नर है या मादा | Govinda & Manoj Bajpayee Comedy Scene | Break Fail" which has gained over a thousand views, showcasing their ability to capture attention with comedic moments. Beyond YouTube, they maintain a presence on Instagram with both posts and reels. What makes Rajshri's content stand out is their focus on nostalgia and their ability to tap into the enduring love for classic Bollywood.

Why They're Great & Where They Can Grow

Rajshri excels at curating engaging Bollywood content, tapping into nostalgia, and maintaining a consistent posting schedule. They're also great at leveraging recognizable faces like Govinda, Mithun Chakraborty, and others to drive views. A great opportunity for Rajshri would be to create more YouTube shorts. These short-form videos are incredibly popular and could significantly boost their reach and engagement. Also, they could create a TikTok account to engage a different audience and test short form content.

Bottom Line

For brands seeking to connect with a massive Indian audience through the power of Bollywood nostalgia, Rajshri is a fantastic partner. For Rajshri, focusing on YouTube Shorts and other short-form platforms could unlock a new level of growth and engagement.