Patty Mayo

Overview

Patty Mayo is a YouTube personality known for his often-comedic and sometimes controversial videos centered around law enforcement scenarios. Think "COPS" meets "Impractical Jokers," with a dash of "Jackass." He creates content that blends staged arrests, interactions with the public, and general mayhem, all under the guise of a "Bounty Hunter." With over 12 million followers, Patty has built a significant audience, even achieving a global ranking around #128,949. Patty's content is designed to entertain, provoke reactions, and generate views.

Performance At A Glance

While Patty Mayo has a massive following, growth has slowed recently, showing a slight decrease of -0.01% over the last 30 days. He's still in the top 99% of creators in both the USA and for English-language content, which is impressive! His fans are pretty engaged, with an average engagement rate of 3.28% across his content. CreatorDB gives him a score of 67/100, suggesting there's room to optimize his content strategy even further.

What They Create

Patty Mayo primarily focuses on YouTube videos, with a smaller presence on Instagram through posts and reels. He covers a range of topics, often categorized as entertainment, people & blogs, comedy, and even nonprofits & activism (though the latter is likely a broad categorization). One of his recent videos, "I Used ChatGPT to ARREST This Guy!" garnered over 321,000 views, demonstrating his ability to tap into current trends and generate buzz. He also creates content focused on other personalities such as "TIMMY NO BRAKES", leveraging collaborations to boost views. His videos often feature eye-catching thumbnails and titles designed to draw in viewers.

Why They're Great & Where They Can Grow

Patty Mayo excels at creating attention-grabbing titles and thumbnails that drive clicks. He also understands how to create content that generates strong reactions, whether positive or negative, leading to increased engagement. His collaborations with other creators, like Timmy No Brakes, are a smart way to expand his reach. An exciting opportunity would be to explore more in-depth collaborations or even develop a longer-form series to keep his audience hooked. He could also experiment with diversifying his content to appeal to a broader range of viewers.

Bottom Line

For brands, Patty Mayo offers access to a large and engaged audience, particularly those interested in edgy humor and law enforcement-themed content. For Patty himself, leaning into trends and collaborations, while continuing to refine his content strategy, could unlock even greater growth potential.