COMPLEX

Overview

COMPLEX is a media powerhouse, known for its finger on the pulse of pop culture, fashion, music, and more. With a massive following of over 23.5 million primarily on Instagram, COMPLEX brings you the latest trends, insightful interviews, and engaging commentary straight from the heart of the action. While ranking among the top 100% of global influencers at #26,698, COMPLEX continues to be a go-to source for all things cool and current. Their unique blend of news, entertainment, and shopping content keeps audiences hooked and coming back for more.

Performance At A Glance

While COMPLEX boasts a huge audience, their growth rate is currently experiencing a slight dip, showing a -0.10% decrease over the last 30 days. However, their engagement rate remains impressively high at 3.05%, proving their fans are super engaged with the content they put out. COMPLEX holds a strong position, ranking in the top 100% both globally and within the USA, showcasing their widespread appeal. Their CreatorDB score is 66/100, indicating a solid online presence with room for optimization.

What They Create

COMPLEX serves up a diverse platter of content, ranging from quick-hit YouTube Shorts to curated Instagram posts. They specialize in media and news, with a heavy focus on entertainment, shopping, and retail trends. Recent highlights include a series of YouTube Shorts under the #GOATTalk banner, featuring interviews and debates around "Greatest of All Time" topics. One standout short, "Max B is really a character 😭😂 Showing the officer Vin Diesel is definitely GOAT status," racked up over 37,000 views, showcasing the power of celebrity-driven content and relatable humor. Their content shines by blending timely topics with engaging personalities.

Why They're Great & Where They Can Grow

COMPLEX excels at staying relevant with timely news, securing high-profile interviews, and creating engaging short-form video content. They're masters of pop culture commentary. An exciting opportunity could be doubling down on interactive content, like polls and Q&As, to further boost engagement. They could also explore more platform-specific content strategies to tailor their approach to each audience.

Bottom Line

For brands looking to tap into a massive, culturally aware audience, COMPLEX is a strong partner. For COMPLEX, focusing on boosting growth through interactive content and platform-specific strategies could take their engagement to the next level.