John Legend

Overview

John Legend, the Grammy-winning singer-songwriter, isn't just a musical icon; he's a digital presence captivating over 23.9 million followers, primarily on Instagram. Known for his soulful voice, heartfelt lyrics, and advocacy work, Legend brings a unique blend of artistry and authenticity to his social media presence. While ranking among the top creators globally at #13,537, his influence extends far beyond numbers, resonating deeply with fans through music, behind-the-scenes glimpses, and personal moments.

Performance At A Glance

Even legends experience shifts! John Legend's follower count has seen a slight dip recently, with a -0.06% growth rate over the last month. However, a 0.09% growth over 90 days suggests long-term stability. He ranks impressively high in the USA at #2,048. His fans are super engaged, with an average engagement rate of 1.80%—that's a solid connection! CreatorDB gives him a score of 93/100, which means he's doing a fantastic job crafting content and connecting with his audience.

What They Create

John Legend's content mix is diverse, spanning YouTube videos and Shorts, along with Instagram posts and Reels. He shares official music videos, live performances, and behind-the-scenes glimpses into his life and tours. Recently, his "Get Lifted 20th Anniversary Tour" content has been performing well, like the short video promoting the tour, which garnered over 22,000 views and a strong 5.19% engagement rate. He also shares older live performances, giving fans a nostalgic trip. The authentic live feel of these posts, plus the promotional tour content, gives fans a chance to connect with him in a personal way.

Why They're Great & Where They Can Grow

John Legend excels at leveraging his musical talent and personal brand to create engaging content. He's great at:

• Sharing High-Quality Music: Live performances and official releases are always a hit.
• Promoting Events: Tour announcements and behind-the-scenes glimpses generate excitement.
• Connecting Personally: Showcasing his personality and values resonates with his audience.

One opportunity he could explore is more interactive content like Q&As or live streams, fostering even deeper connections with his fans. He could also use his platform to spotlight emerging artists, further solidifying his position as a tastemaker.

Bottom Line

For brands, John Legend offers a partnership with a respected artist who has a loyal and engaged audience. For John Legend himself, consistently sharing authentic content and exploring interactive formats will keep his digital presence as legendary as his music.