Kimbab Family

Overview

Meet the Kimbab Family, your friendly neighborhood vloggers bringing a slice of Korean life (and a whole lot of adorable!) to over 4 million YouTube subscribers and Instagram followers. This family's charm lies in their authentic portrayal of daily life, sharing everything from delicious Korean recipes to heartwarming family moments. While their global ranking sits at #95,015, their relatable content resonates deeply with viewers around the world, making them a standout voice in the family vlogging space.

Performance At A Glance

The Kimbab Family boasts a massive following of over 4 million, though their growth has plateaued recently. They rank within the top 100% of creators globally, within their country (Korea), and within the English language. Despite the recent slower growth, their fans are super engaged with their content, achieving an impressive average engagement rate of 5.69%! Their CreatorDB score of 98/100 highlights their strong performance and consistent quality, indicating a well-managed channel with a solid understanding of their audience.

What They Create

The Kimbab Family primarily creates vlogs and short-form videos on YouTube, with a smaller presence on Instagram through posts and reels. Their content spans a variety of topics, from everyday family activities and Korean culture to their adorable pets! Recent hits include "School Holidays = Time to Go Home 🙌," a relatable short with over 500,000 views, and "JAJAN STREETFOOD PERTAMA TAHUN INI! 😋," a video showcasing delicious street food that garnered over 300,000 views. What makes their content stand out is its genuine warmth, relatable situations, and a peek into a vibrant Korean-international family dynamic. They successfully blend universal themes with cultural nuances, making their content both engaging and informative.

Why They're Great & Where They Can Grow

The Kimbab Family shines in their authenticity, consistent content creation, and high engagement rates. They're excellent at showcasing their family dynamic and sharing Korean culture in an accessible way. Exciting opportunities for growth could include expanding their Instagram presence with more interactive content like Q&As or polls, and exploring collaborations with other family-focused creators to reach new audiences.

Bottom Line

For brands seeking authentic family-friendly content with a Korean twist, the Kimbab Family is an ideal partner. For the Kimbab Family themselves, focusing on diversifying their content formats and exploring collaborative opportunities could be the key to reigniting growth and further solidifying their position as a leading family vlogging channel.