Nacho "Miguelito" Mendoza

Overview

Nacho "Miguelito" Mendoza, known simply as Nacho to his millions of fans, is a Venezuelan music sensation based in the USA, captivating audiences with his artistry and vibrant personality. This verified creator boasts a massive following of over 21 million on Instagram, his primary platform, making him a major influencer in the Latin music scene. While ranked within the top 100% of creators globally, Nacho's influence is undeniable. He connects with his audience through music, travel, and glimpses into his personal life, creating a powerful bond with his followers.

Performance At A Glance

Nacho's audience is huge, but recently, his growth has seen a slight dip, with a -0.07% decrease over the past 30 days. Looking at a longer period, the last 90 days show a slight increase of 0.03%. He’s a top-tier creator, ranking within the top 100% globally, and also shines within the USA and among Spanish-speaking creators. His fans are super engaged with his content, showing an impressive average engagement rate of 3.09%. CreatorDB gives him a score of 91/100, which means he's doing an amazing job at creating content that resonates with his audience and performing well against key platform metrics.

What They Create

Nacho creates a mix of content across YouTube and Instagram, but he really shines on Instagram. You'll find a blend of music videos, original songs, and travel snippets. He uses a variety of formats, including standard posts, Reels, YouTube videos, and YouTube Shorts. Recently, his "Padre, Todo esto para ti 🙏🏻♥️" short video, celebrating his nominations at Premios Lo Nuestro, gained over 12,000 views and a strong engagement rate of 6.64%. Another highlight is his "Joropooo trancao’" video, showcasing his love for traditional Venezuelan music. His content stands out thanks to his authentic connection to his roots, his musical talent, and his ability to share personal moments with his fans.

Why They're Great & Where They Can Grow

Nacho excels at connecting with his audience on a personal level, showcasing his musical talents, and celebrating his Venezuelan heritage. He clearly has a passion for his culture and shares it authentically. An exciting opportunity for Nacho would be to explore collaborations with other Latin artists, expanding his reach and creating fresh content. He could also consider more interactive content, like Q&A sessions or behind-the-scenes glimpses into his music production process, to further boost engagement.

Bottom Line

For brands, Nacho offers access to a large, engaged, and loyal audience within the Latin community. He's a great partner for music-related campaigns or products that align with his values. For Nacho, focusing on consistent content creation and experimenting with interactive formats could help reignite growth and further solidify his position as a leading Latin music influencer.