Overview

Marshmello! That name alone sparks a world of electronic music, vibrant visuals, and a dash of mystery. This masked DJ and producer has built a massive global fanbase, boasting a staggering 112.9 million+ followers across YouTube, Instagram, and TikTok, with YouTube as their main stage. Ranking among the top creators worldwide (currently around #812 globally and #223 in the US), Marshmello has truly carved out a unique space in the music and entertainment landscape. Known for their catchy tunes, collaborations with major artists, and a fun, accessible image, Marshmello’s appeal spans generations.

Performance At A Glance

Marshmello's got a huge following, but their growth is currently moving at a more measured pace, hovering around 0.01% monthly. While that might sound small, it still translates to a lot of new fans for someone with such a massive base! Their global and country rankings show they're already playing in the big leagues. Their fans are pretty engaged, too! An average engagement rate of 3.23% means people are actually watching, liking, and commenting on their content. CreatorDB gives them a solid score of 73/100, suggesting they're doing a lot right in terms of content quality and audience connection.

What They Create

Marshmello is all about the music! They drop official music videos, audio releases, remixes, and behind-the-scenes glimpses into their world. They use a mix of YouTube videos and Shorts, Instagram posts and Reels, and TikTok videos to reach their audience. A recent release, "Marshmello, INJI - Kissin My Friends (Official Audio)," racked up over 310,000 views, showing the continued appetite for their new music. They've also been experimenting with shorter-form content, like the nostalgic "It’s 2016 and the mannequin challenge is peak internet" Short. What really makes Marshmello's content pop is the combination of high-quality music production, eye-catching visuals, and a consistent brand identity.

Why They're Great & Where They Can Grow

Marshmello excels at creating catchy, accessible electronic music that appeals to a broad audience. They are also masters of branding, maintaining a consistent image and visual aesthetic that's instantly recognizable. Plus, their strategic collaborations with other artists keep their content fresh and reach new listeners.

An exciting opportunity could be to lean more into interactive content, like live Q&As or behind-the-scenes production streams. Additionally, they could explore creating more content centered around their gaming activities, tapping into a different segment of their audience.

Bottom Line

For brands looking to partner with a globally recognized music icon, Marshmello is a fantastic choice. For Marshmello, continuing to experiment with new content formats and engaging directly with fans could be the key to unlocking even greater growth and solidifying their position as a top creator.