HUM TV

Overview

HUM TV is a powerhouse in Pakistani entertainment, bringing the latest Urdu-language dramas and entertainment clips to a massive online audience. As a verified creator, HUM TV dominates the digital landscape, especially on YouTube, where they boast a staggering 69 million+ followers. Their content resonates deeply with viewers, making them a leading voice in the Pakistani media scene and holding the #1 ranking for Urdu-language content. With a strong presence and a dedicated fanbase, HUM TV is a significant force in the world of online entertainment. They currently rank in the top 100% of all creators globally, sitting at rank #6,984.

Performance At A Glance

HUM TV has a massive following and they're still growing! Their audience is expanding at a healthy rate, with a 0.94% increase in the last 30 days. That's significant given their already huge base. They’re a major player in Pakistan, holding the 62nd spot in the country's creator rankings. When it comes to keeping fans hooked, HUM TV scores a solid average engagement rate of 1.07%, meaning their fans are super engaged with their content. Their CreatorDB score is 47/100, which indicates there's room for improvement and optimization.

What They Create

HUM TV serves up a steady stream of entertainment gold. They primarily focus on video content, offering a mix of full episodes, dramatic highlights, and engaging shorts across YouTube, Instagram, and TikTok. Their YouTube channel is their main hub, packed with 166 full-length videos and 103 Shorts. One recent highlight, "Es Admi Ko Mein Beti Ka Rishta Nahi Dunga..! #daamemohabbat," pulled in nearly 4,000 views and sparked conversation with its dramatic storyline. HUM TV's content stands out because it’s the official source for popular dramas, offering viewers bite-sized pieces of the stories they love.

Why They're Great & Where They Can Grow

HUM TV excels at providing easily digestible drama highlights, leveraging their existing TV content for online consumption. They also tap into trending topics and conversations within their dramas, creating engaging snippets. An exciting opportunity for HUM TV would be to experiment with behind-the-scenes content or cast interviews, giving fans a deeper connection. Diversifying their content strategy with more interactive formats like Q&As or polls could further boost engagement.

Bottom Line

For brands, partnering with HUM TV offers unmatched access to a large and engaged Pakistani audience. For HUM TV, focusing on improving SEO optimization for their videos and engaging more directly with comments could significantly boost their CreatorDB score and overall reach.