SMTOWN

Overview

SMTOWN is a powerhouse in the K-Pop world, a veritable empire showcasing some of the biggest names in Korean music! We're talking global superstars with a meticulously crafted image and sound. As a record label and entertainment agency, SMTOWN uses their YouTube channel as a major hub, boasting over 50 million followers, where they drop music videos, behind-the-scenes content, and everything in between. While ranking at #37,809 globally, they are a major player in the Korean and K-Pop scene.

Performance At A Glance

SMTOWN has a massive audience of over 50 million followers, making them a real force to be reckoned with! Their growth rate is modest, hovering around 0.01% recently, but with such a huge base, even small percentages translate to a lot of new fans. Globally, they sit in the top 100% of creators, a testament to their consistent presence. Their fans are super engaged with their content, with an average engagement rate of 8.49% – that's seriously impressive! CreatorDB gives them a score of 97/100, highlighting their strong overall performance and consistent high-quality content.

What They Create

SMTOWN is all about delivering the K-Pop experience! They pump out music videos, behind-the-scenes glimpses, concert highlights, and entertainment clips featuring their roster of artists. Their main game is YouTube videos, with hundreds of music videos and other content available, but they're also experimenting with YouTube Shorts, Instagram posts, Reels, and TikTok videos to reach fans on every platform. Their recent EXO "Crown" MV teaser is a great example, racking up almost 300K views and a fantastic 20.66% engagement rate – proof that anticipation is high for their artists' releases!

Why They're Great & Where They Can Grow

SMTOWN excels at creating high-quality music videos, fostering massive fan engagement, and consistently promoting their artists across multiple platforms. One exciting opportunity would be to create more short-form content like behind-the-scenes content on TikTok and Instagram Reels. This could help them reach new audiences and give fans even more ways to connect with their favorite artists.

Bottom Line

For brands looking to tap into the K-Pop phenomenon, SMTOWN offers a direct line to millions of engaged fans. SMTOWN themselves could consider diversifying their content formats even further to maximize their reach on platforms like TikTok and Instagram Reels.