spursofficial

Overview

Spursofficial, the official voice of Tottenham Hotspur, is a global force in sports content, especially on TikTok. With a massive following of over 65 million, they bring fans closer to the heart of the Premier League action. From behind-the-scenes glimpses to match highlights, they offer a taste of everything Spurs. Ranked among the top creators globally and in the UK, they're a go-to source for all things Tottenham. Their strength lies in their ability to deliver engaging football content to a huge audience.

Performance At A Glance

Tottenham Hotspur's digital presence is undeniably strong. They're growing at a steady pace, adding to their massive fanbase, with about 0.33% growth over the last month. While their global and UK rankings are in the top tier, there's always room to climb higher! Their fans are super engaged with their content, sporting an average engagement rate of 4.38%. Their CreatorDB score is 59/100, which indicates a solid foundation but also room for improvement in optimizing their content strategy.

What They Create

Spursofficial churns out a mix of content across YouTube, Instagram, and TikTok, but TikTok is where they really shine. They pump out everything from full-length YouTube videos and Shorts to quick Instagram posts and Reels. A recent popular YouTube video, "Tottenham Hotspur 1-2 West Ham United l Premier League Highlights," racked up over 100,000 views, showing the appetite for match recaps. Their Shorts are also doing well, like the "In the boot room 👀" video, which got over 179,000 views, offering a fun, behind-the-scenes look at the team. Their content stands out because it's the official line from the club, offering exclusive access and insights.

Why They're Great & Where They Can Grow

Spursofficial excels at tapping into the passion of their fanbase, providing timely match highlights, and offering glimpses behind the scenes. They have a huge existing audience and a powerful brand. An exciting opportunity would be to collaborate with player influencers on TikTok, creating more organic and engaging content. Also, diving deeper into TikTok trends and challenges could further boost their reach and engagement.

Bottom Line

For brands wanting to partner with a major sports team, Spursofficial provides access to a massive and engaged audience. For Spursofficial themselves, focusing on more TikTok-specific content trends and influencer collaborations could significantly amplify their already impressive reach and engagement.