Overview

Tom MacDonald is a force to be reckoned with in the music and entertainment world. He's not just another artist; he's known for his independent spirit and often controversial, thought-provoking lyrics. Dominating YouTube with his music videos and vlogs, Tom has built a massive following of over 6.8 million fans. While ranked #44,119 globally, his dedicated fanbase and unique voice make him a standout creator in a crowded space. He's definitely one to watch if you're interested in artists who aren't afraid to speak their minds.

Performance At A Glance

Tom's audience is huge, and while his growth has been a bit slow recently, with a slight dip in the last 7 days, he's still showing positive growth over the last 30 and 90 days. Globally and within the USA, his ranking puts him in the top 100% of creators, meaning he's got serious reach. What's really impressive is how engaged his fans are! With an average engagement rate of 4.24%, Tom's audience is actively liking, commenting, and sharing his content. His CreatorDB score of 94/100 is outstanding, suggesting a strong overall performance and consistent content quality.

What They Create

Tom creates a mix of music videos, vlogs, and short-form content, primarily on YouTube. He also has a small presence on instagram. His YouTube videos are where he really shines, blending music, entertainment, and personal insights. He posts music videos, but also does a lot of shorts. For example, his short "Accidentally went to a 'No Kings' protest" racked up a huge 11.78% engagement rate, showing how reactive and involved his audience is! His content stands out because it's raw, unfiltered, and tackles subjects others might shy away from. He's not afraid to be himself, and his fans appreciate that authenticity.

Why They're Great & Where They Can Grow

Tom excels at creating controversial and engaging content that sparks conversation. He's also incredibly effective at building a loyal community. Plus, his independence and willingness to challenge the status quo are major strengths. An exciting opportunity could be expanding his presence on platforms like TikTok to reach a younger audience. He could also explore collaborations with other artists outside of his usual genre to broaden his appeal.

Bottom Line

For brands looking for a creator with a strong, dedicated fanbase and a unique voice, Tom MacDonald could be a powerful partner. For Tom himself, experimenting with different content formats and platform strategies could unlock even greater growth and reach.