Public News

Overview

Public News is your go-to source for staying informed, especially if you're in Pakistan! With a strong focus on YouTube, where they've built a community of over 5.2 million subscribers, they deliver news and updates in an accessible way. Think of them as your digital news anchor, bringing you the latest happenings with a local perspective. While their global ranking sits at #378,711, placing them in the top 98% of creators, their commitment to delivering news tailored for a Pakistani audience has earned them a solid presence in their home country, ranking within the top 95% of creators there.

Performance At A Glance

Public News has built a significant following, and they're still growing! Their audience has seen a 0.20% increase in the last 30 days, and a more impressive 3.95% jump over the last 90 days, showing consistent upward momentum. Their fans are pretty engaged, too, with an average engagement rate of 1.22%. While their CreatorDB score of 54/100 suggests there's room for improvement, it also highlights their existing strengths. This score is a general metric that can be improved by a variety of factors, including but not limited to, an increase in engagement and content optimization.

What They Create

Public News primarily churns out news-related videos on YouTube, keeping their audience in the loop on current events, breaking news, and everything in between. They also dabble on Instagram and TikTok, but YouTube is definitely their main stage with 557 videos. Recently, they've been covering the tragic fire at Gul Plaza in Karachi, offering updates like "Karachi Gul Plaza Search Operation | Death Toll Rises | Live Update | Breaking News | Public News." These videos provide real-time information and insights, making Public News a crucial source for those seeking immediate details. Their focus on local news and current events makes their content super relevant for their target audience.

Why They're Great & Where They Can Grow

Public News excels at delivering timely, local news coverage and has built a substantial audience on YouTube. Their strength lies in their consistent output and focus on relevant topics. To further boost their performance, they could explore optimizing their content for search to improve views, particularly on older content. Public News could also experiment with shorter, more engaging formats on TikTok and Instagram Reels to attract a younger audience and increase overall reach.

Bottom Line

For brands looking to connect with a large and engaged Pakistani audience, Public News is definitely worth considering. If Public News wants to level up their game, they should focus on SEO optimization and experiment with content formats to boost engagement and reach across all platforms.