Classic Mr Bean

Overview

Rowan Atkinson's comedic genius lives on through the "Classic Mr Bean" YouTube channel, bringing timeless physical comedy to over 10.9 million subscribers. This channel serves as a digital vault for classic Mr. Bean moments, offering bite-sized doses of slapstick and situational humor that transcend language barriers. Ranked among the top 100% of YouTube channels globally at #2,478, and a strong #72 in Great Britain, Mr. Bean's enduring appeal continues to captivate audiences worldwide.

Performance At A Glance

While the "Classic Mr Bean" channel boasts a massive following, its growth has plateaued recently, showing minimal change in the last month. Despite the slowed growth, the channel maintains a solid global presence. Their fans are pretty engaged with an average engagement rate of 1.55%, translating to around 45,103 views per video. The channel's CreatorDB score is 40/100, suggesting there's room to boost overall performance.

What They Create

The channel primarily focuses on uploading classic Mr. Bean clips in both long-form video and short-form formats. For example, a recent video, "Mr Bean Goes To DISCO!", racked up over 72,000 views, showcasing Bean's hilarious misadventures. Even short-form content like "Mr Bean's DISCO STRESS!" is performing well, proving that these bite-sized clips resonate with today's viewers. What makes their content stand out is its universal humor and nostalgic appeal, offering a comforting dose of classic British comedy.

Why They're Great & Where They Can Grow

"Classic Mr Bean" excels at leveraging its established brand recognition and delivering easily digestible, laugh-out-loud content. The use of both long-form and short-form content is also smart for discoverability.

An exciting opportunity could be to experiment with creating compilation videos around specific themes (e.g., "Mr. Bean's Worst Dates" or "Mr. Bean vs. Technology"). They could also leverage user-generated content, asking fans to recreate iconic Mr. Bean moments.

Bottom Line

For brands seeking to tap into a broad, international audience with a proven love for comedy, "Classic Mr Bean" offers a unique partnership opportunity. For the channel itself, exploring new content formats and community engagement strategies could be the key to reigniting growth and further solidifying Mr. Bean's legacy in the digital age.