Mark Matthews

Overview

Mark Matthews is your go-to Canadian creator for heart-pumping adventure! Specializing in capturing the thrill of outdoor sports, particularly cycling, Mark brings viewers along for the ride on YouTube, his main platform, and offers snippets of his adventures on Instagram. With a dedicated fanbase of over 1.6 million followers, Mark’s videos showcase the beauty of nature and the adrenaline rush of extreme sports. While ranked #273,949 globally (top 99%), his passion and dedication shine through in every video.

Performance At A Glance

Mark's got a huge audience, but his growth has seen a slight dip recently, with a -0.07% decrease over the last 30 days. However, looking at the bigger picture, he's still up 0.32% over the last 90 days. Globally, he's in the top 99% of creators, and in Canada, he's holding strong at rank #1,075. His fans are super engaged with his content, boasting an average engagement rate of 2.19%. CreatorDB gives him a score of 59/100, suggesting there's room to boost his performance and reach even more adventure seekers!

What They Create

Mark primarily creates exciting videos and shorts on YouTube, featuring everything from intense mountain biking runs to serene nature explorations. He also dabbles with Instagram posts and Reels. A recent YouTube video, "No Turning Back. This Is Where It Gets REAL," shows his determination and courage. On the short-form side, his short "These are the best days on the bike. #downhill" really captures the feeling of freedom that comes with his sport. What makes Mark's content stand out is his ability to make viewers feel like they're right there with him, experiencing every twist, turn, and breathtaking view.

Why They're Great & Where They Can Grow

Mark excels at capturing stunning visuals, creating a strong sense of adventure, and engaging his audience with relatable commentary. He's also great at using relevant hashtags to improve visibility. An exciting opportunity would be to create more collaborative content with other outdoor enthusiasts or even work with brands to showcase gear and destinations. He could also explore longer-form documentaries to really delve into the stories behind his adventures.

Bottom Line

Mark is a fantastic partner for brands looking to connect with outdoor sports enthusiasts. For Mark himself, consider focusing on consistent posting schedules and experimenting with different content lengths to see what resonates best with his audience.