MBCNEWS

Overview

MBCNEWS is a major news outlet from South Korea, delivering the latest headlines and in-depth coverage to a massive audience. With over 6.2 million followers on YouTube, their main platform, they keep a close eye on current events, politics, culture, and society. While their global ranking sits in the top 99% at #235,281, their influence within South Korea is significant, holding a country ranking of #3,463. They're a go-to source for Koreans looking for reliable news and engaging entertainment clips.

Performance At A Glance

MBCNEWS has a huge following and they're steadily growing! They've seen a 0.65% increase in followers in the last 30 days, showing consistent growth. Their fans are pretty engaged too, with an average engagement rate of 2.02%. That means people aren't just watching, they're liking, commenting, and sharing. Their CreatorDB score is a solid 88/100, indicating strong overall performance. While their language ranking is in the top 100%, there's room to grow even more there.

What They Create

MBCNEWS delivers a mix of news and entertainment. You'll find everything from serious political discussions to lighter entertainment clips. They primarily use YouTube videos and Shorts to reach their audience. For example, one recent short, "맑은 정신 유지 힘들어".. 단식 4일차 건강 이상 호소 #Shorts (MBC뉴스)" (translation: "Difficult to maintain a clear mind".. Health problems complained on the 4th day of fasting #Shorts (MBC News)), grabbed attention with over 1,300 views, offering a quick snapshot of a developing news story. They also produce longer form videos, like "[오늘 이 뉴스] 한동훈 '당게 논란' 첫사과.. "역대급 여의도 금쪽이"? (2026.01.18/MBC뉴스)" (translation: "[Today's News] Han Dong-hoon's 'Party Gate Controversy' first apology.. "Legendary Yeouido Gold Spoon"? (2026.01.18/MBC News)), delving deeper into current political events. Their blend of formats keeps their content fresh and engaging.

Why They're Great & Where They Can Grow

MBCNEWS excels at providing timely and relevant information, leveraging both short-form and long-form video content. Their high CreatorDB score reflects their strong overall performance. One exciting opportunity would be to further optimize their Shorts strategy, given the higher engagement rates seen on that format. They could also explore creating more interactive content, like Q&As or polls, to boost engagement even further.

Bottom Line

For brands looking to partner with a trusted news source in South Korea, MBCNEWS is a strong contender. For MBCNEWS themselves, focusing on optimizing video titles and descriptions for SEO in both Korean and English could help attract a wider international audience, further boosting their rankings.