Kay

Overview

Meet Kay, a UK-based content creator making waves online! With a strong focus on YouTube, Kay brings a mix of entertainment, gaming, and relatable vlogs to over 13.6 million followers across platforms. Kay's content, especially their reaction videos and personal vlogs, really resonates with viewers. While their global ranking currently sits around #64,751, and #1,305 in the UK, their engaged fanbase shows serious potential for even greater reach.

Performance At A Glance

Kay's got a massive following, but recently, their growth has slowed slightly, showing a -0.78% decrease in followers over the last 30 days. While this dip might seem concerning, their fans are still super engaged with their content, averaging a solid 2.54% engagement rate! This means that while growing the follower count is important, the people who are already watching are really enjoying what Kay puts out. Their CreatorDB score is 42 out of 100, suggesting there's room to optimize their content strategy for even better performance.

What They Create

Kay's content is diverse, spanning across YouTube videos and Shorts, Instagram posts and Reels, and TikTok videos. The main focus is on YouTube, where they create longer videos alongside shorter, snackable content. Recent highlights include "Pros Running Away from Peterbot," which racked up over 277,000 views, showcasing Kay's ability to tap into trending gaming topics. Another great video is "Eliminate a Player = Spin the Wheel! ft. Peterbot", which received an impressive 2.95% engagement rate, likely due to the fun and interactive nature of the challenge. The combination of gaming challenges, reactions, and personal vlogs gives their channel a broad appeal.

Why They're Great & Where They Can Grow

Kay shines when they create engaging, interactive content, especially around gaming trends. Their vlog-style updates also foster a strong sense of community. To level up, Kay could explore more collaborations with other creators to reach new audiences. Also, digging deeper into specific gaming niches could attract a more dedicated and faster-growing audience, particularly on YouTube.

Bottom Line

For brands, Kay offers access to a large and engaged audience, particularly within the gaming and entertainment space. For Kay, focusing on consistent content creation and exploring new gaming trends could significantly boost growth and overall performance.