Humphrey Yang

Overview

Humphrey Yang is your go-to creator for making personal finance feel less like a chore and more like a game. With a knack for breaking down complex topics into bite-sized, engaging content, he's built a massive following, especially on TikTok, where he's amassed over 6 million followers. Humphrey's content blends education with entertainment, making him a trusted voice in the often-intimidating world of finance. While ranked among the top creators globally (#148,687), his real value lies in his ability to connect with everyday people and empower them to take control of their financial futures.

Performance At A Glance

Humphrey's audience is HUGE and still growing! He's expanding at a rate of almost 1% each month. That's impressive! His global ranking puts him in the top percentile, and his influence is particularly strong in the US. His fans are super engaged with his content, with an average engagement rate of 2.48%. This means they're not just passively watching; they're liking, commenting, and sharing. CreatorDB gives him a score of 73/100, which is a solid indicator of his overall performance and influence.

What They Create

Humphrey is a multi-platform creator, but he shines brightest on TikTok with short, snappy videos. He also has a solid presence on YouTube with longer-form videos and YouTube Shorts. He even dabbles in Instagram Reels. His content primarily revolves around personal finance, investing, and general financial literacy. Recent hits include "VOO vs SPY vs IVV: Which S&P 500 ETF should you choose?" which racked up over half a million views, proving his audience craves actionable investment advice. Another popular video, "9 Tiny Habits to Become Financially Literate in 2026", showcases his ability to transform daunting financial goals into manageable, everyday steps. What makes Humphrey's content stand out is his clear, concise explanations and his ability to make finance relatable and even fun!

Why They're Great & Where They Can Grow

Humphrey excels at simplifying complex financial topics, creating highly engaging short-form video content, and building trust with his audience. He has a real knack for making finance accessible to everyone. Exciting opportunities for Humphrey could include expanding his reach through collaborations with other financial influencers or developing a series of interactive workshops or courses to deepen his engagement with his community.

Bottom Line

For brands looking to connect with a financially savvy audience, Humphrey Yang is a fantastic partner. For Humphrey, continuing to experiment with new content formats and engaging directly with his audience through Q&As or live streams could be a great way to further strengthen his community and solidify his position as a leading voice in personal finance.