Zee Music Company

Overview

Zee Music Company is a powerhouse in the Indian music scene, bringing the vibrant world of Bollywood to a massive global audience. With a staggering 126+ million followers, primarily on their YouTube channel, they're a major player in the entertainment industry. Currently, they hold a solid position within the top 100% of creators globally, ranking at #3,586, and #443 in India, making them a go-to destination for Bollywood music lovers. They're not just a channel; they're a cultural hub for all things music!

Performance At A Glance

Zee Music Company commands a huge audience, and while their growth has been relatively steady with a 0.80% increase over the last 30 days and 1.63% over the past 90 days, recent 7-day growth shows a flatline at 0.00%. Their fans are super engaged with their content, boasting an average engagement rate of 1.78%. Their CreatorDB score is an impressive 98 out of 100, which shows that they have a strong channel with a good level of engagement.

What They Create

Zee Music Company is all about music! Their YouTube channel is packed with a mix of full-length music videos, official tracks, scores, soundtracks, and behind-the-scenes interviews. They also use YouTube Shorts and Instagram Reels to share quick, engaging snippets of content. One of their recent popular Shorts features the "RahuKetu" crew giving fans "Secrets, laughs & unseen drama!". This kind of content helps to build hype around their music releases. They also post content from "On Set Off Script" which features exclusive interviews with actors and creators.

Why They're Great & Where They Can Grow

Zee Music Company excels at delivering high-quality music content, leveraging the popularity of Bollywood, and creating engaging short-form content. To further boost their growth, they could explore collaborating with trending influencers to promote new music releases and experiment with interactive content formats like polls and Q&As to boost engagement and build even stronger connections with their audience.

Bottom Line

For brands looking to tap into the massive Bollywood audience, Zee Music Company is a fantastic partner. For Zee Music Company, focusing on increasing their short-form content output and influencer collaborations will likely drive stronger growth and engagement in the coming months.