Passenger

Overview

Passenger, the UK-based singer-songwriter, has captivated millions with his heartfelt acoustic melodies and evocative lyrics. Best known for his chart-topping hit "Let Her Go," Passenger primarily connects with his impressive fanbase of over 8.3 million followers on YouTube. While his global ranking sits at #95,868, his music resonates deeply, carving out a significant space in the crowded music scene. He’s a storyteller in song, offering listeners a personal and intimate experience.

Performance At A Glance

Passenger boasts a substantial and loyal following, and they're growing steadily! While his 30-day growth is a respectable 0.24%, his 90-day growth shows real momentum at 1.01%. His fans are super engaged with his music, showing an average engagement rate of 2.74%. He's doing well in his home country, ranking at #114 in Great Britain. CreatorDB gives him a solid score of 82/100, meaning he's producing high-quality content that resonates with his audience.

What They Create

Passenger's content is all about the music! He primarily shares official music videos, live performances, and acoustic sessions on YouTube. He also sprinkles in some shorter, behind-the-scenes content on YouTube Shorts and Instagram. A recent video, "Passenger | The Road Is Long," garnered over 266,000 views, showcasing his ability to connect with listeners through powerful visuals and emotional storytelling. Another standout is his cover of "It Must Have Been Love (Roxette Cover)" which has also seen strong performance. Passenger's signature style shines through with raw, authentic performances that truly connect with his audience.

Why They're Great & Where They Can Grow

Passenger excels at creating emotionally resonant music, fostering a strong sense of community, and consistently delivering high-quality acoustic performances. To further amplify his reach, Passenger could explore collaborations with other artists or influencers in the acoustic/folk music space. He could also consider interactive live streams or Q&A sessions to deepen engagement with his dedicated fanbase.

Bottom Line

For brands seeking a partnership with an authentic and emotionally engaging musician, Passenger offers a valuable opportunity. For Passenger himself, continuing to experiment with short-form content and embracing collaborative projects could unlock even greater growth and audience connection.