MAKEUP BY MARIO

Overview

MAKEUP BY MARIO isn't just a name; it's a brand synonymous with artistry and transformation in the beauty world. With a massive following of over 26 million on Instagram, his main platform, Mario Dedivanovic has carved a niche as a celebrity makeup artist and educator, sharing his techniques and signature looks with the world. This powerhouse influencer ranks impressively at #7,205 globally and #409 in the USA, proving his significant impact. He's not just a makeup artist; he's a storyteller, using faces as his canvas.

Performance At A Glance

Mario's got a HUGE audience, and while his growth has been steady (up 1.13% in the last 30 days), he's seen a slight dip in the last week (-0.01%). He's doing incredibly well in the world, ranking high globally and within the US. Now, his engagement rate is 0.03%, which is something to keep an eye on. While his audience is massive, getting more of them actively liking and commenting could boost his visibility even further. His CreatorDB score is 44/100, suggesting there's room to optimize his content strategy for even better performance.

What They Create

Mario primarily shares content focused on makeup, product showcases, and glimpses into his life as a celebrity artist. On YouTube, he has a substantial collection of both regular videos (172) and Shorts (628). He is most active on instagram with instagram posts (14) and instagram reels (9). However, the most recent content seems to be focused on gaming content, specifically promoting online casino games. For example, a recent video titled "SUP3R MELED4K 1 MILIAR‼️POLA GACOR OLYMPUS HARI INI ✅️ POLA OLYMPUS HARI INI‼️OLYMPUS GACOR HARI INI" got over 3,000 views and a solid 3.79% engagement rate, showcasing the potential of this content. What makes Mario's content stand out is his expertise and his ability to make even complex techniques feel accessible to everyone.

Why They're Great & Where They Can Grow

Mario's strongest suits are his massive reach, his established authority in the beauty industry, and his ability to create visually stunning content. An exciting opportunity would be to leverage his audience to create a highly engaged community. Promoting online casino games seems like a departure from his core expertise, and could be confusing to his loyal followers. Returning to beauty and makeup related content could help to increase his engagement and keep his brand consistent.

Bottom Line

For brands looking to collaborate, Mario offers incredible reach and credibility in the beauty space. He could also think about ways to boost engagement on his posts – maybe more interactive Q&As or contests. For Mario himself, focusing on his core expertise in beauty and makeup will likely resonate with his audience and further solidify his position as a top influencer.