Sarah Beeston

Overview

Sarah Beeston is a lifestyle creator, carving out her space in the digital world by sharing glimpses into her family life. Think heartwarming moments, relatable parenting struggles, and a whole lot of love! While she’s active on YouTube and Instagram, TikTok is definitely where she shines, connecting with over 9 million followers and achieving a global ranking within the top 100% of creators. Her content focuses on her family, pregnancy, and the adventures of raising children, making her a go-to for anyone seeking a dose of daily inspiration and connection.

Performance At A Glance

Sarah's TikTok audience is huge, sitting pretty at over 9 million followers! However, her growth has slowed recently, showing slight dips in the past week, month, and three months. While her global, country, and language rankings are all within the top 100% of creators, there's room to climb higher. Her fans are definitely engaged, with an average engagement rate of 5.88% – that's a solid connection! CreatorDB gives her a score of 79/100, which means she's doing a lot right, but there's always space to optimize and reach even more people.

What They Create

Sarah's content is all about family! You'll find snippets of her everyday life, from the joys of matching family outfits for a trip (one recent short racked up over 764k views!) to the emotional journey of welcoming a new baby. She uses a mix of longer YouTube videos, engaging YouTube Shorts, and quick TikToks. One particularly popular short, with over 1.7 million views, focuses on the commitment beyond just personal happiness when marrying someone. Her content stands out because it feels authentic and relatable, offering a peek into the real ups and downs of family life. She recently surprised her 3 year old daughter with her dream birthday party which received over 87k views!

Why They're Great & Where They Can Grow

Sarah's really good at creating content that feels genuine and relatable. Her engagement rate shows she's connecting with her audience on a deep level, and her focus on family resonates with a large demographic. She also excels at capturing those authentic, emotional moments that pull at the heartstrings.

An exciting opportunity could be to explore more collaborations with other family-focused creators. She could also experiment with longer-form content on TikTok, diving deeper into specific topics like parenting tips or relationship advice.

Bottom Line

For brands looking to partner with a relatable and family-focused creator, Sarah Beeston is a fantastic option. Her engaged audience and authentic content make her a powerful influencer. For Sarah, focusing on reversing the recent follower growth decline and experimenting with new content formats on TikTok could be a game-changer.