Zaskia Sungkar

Overview

Zaskia Sungkar is a verified Indonesian celebrity with a massive following of over 35.6 million fans, primarily on Instagram. Speaking primarily in Hindi, Zaskia's content touches on entertainment and public figure topics, with a surprising foray into Bollywood music and film-related content. While ranked #18 in Indonesia and within the top 99% of Hindi-speaking creators, Zaskia's reach is clearly substantial, making her a notable figure in the Indonesian and potentially Indian entertainment landscape.

Performance At A Glance

While Zaskia has a huge audience, their growth is currently experiencing a slight dip, with a -0.06% decrease over the last 30 days. This means their follower count isn't increasing as quickly as it used to. They rank in the top 100% globally at #31,184, and are #18 in Indonesia, showing they're a pretty big deal in their home country. However, their engagement rate is at 0.13%, suggesting that while they have a large following, a smaller percentage of them actively interact with their content. Their CreatorDB score is 36/100, indicating room for improvement in overall platform performance.

What They Create

Zaskia's content is a mix of YouTube videos and shorts, alongside Instagram posts and Reels. Recently, they've been focusing on Hindi short films under the RJ Media Productions banner. One example is "ख़त्म नहीं हुआ खेल | Superhti Original Hindi Web Series 2025 | Short Films | RJ Media Productions," which garnered over 376,000 views. These short films seem to be a key element of their current strategy. They are showcasing various mini-dramas and web series episodes, offering a blend of storytelling and entertainment. Their content stands out due to its focus on Hindi-language narratives, connecting them with a specific audience interested in these kinds of stories.

Why They're Great & Where They Can Grow

Zaskia's strengths lie in their massive existing audience, their ability to produce consistent content, and their strategic focus on Hindi-language entertainment. A great opportunity for them would be to experiment with more engaging Instagram Reels formats, perhaps incorporating trending sounds and challenges, to boost their engagement rate. Collaborating with other Hindi-speaking influencers could also introduce their content to a wider audience and reignite growth.

Bottom Line

For brands looking to connect with a large Indonesian audience interested in Hindi entertainment, Zaskia Sungkar presents a compelling opportunity. For Zaskia, focusing on increasing audience engagement through interactive content and collaborations could unlock even greater potential.