Sonotek Music

Overview

Sonotek Music is a major player in the Indian music scene, bringing the vibrant sounds of Bollywood and Haryanvi music to over 11.5 million subscribers on YouTube. As a record label and entertainment hub, they're a go-to source for official music videos and fresh Haryanvi hits. Reaching a global ranking in the top 99% at #204,177, Sonotek Music is a powerful voice in the Indian music landscape.

Performance At A Glance

Sonotek Music boasts a massive audience of over 11.5 million followers, but their growth rate is currently slow, hovering around 0.05% over the last month. While they rank highly in India (top 99% at #16,198), there's room to expand their global reach. The good news is their fans are super engaged with an average engagement rate of 2.71% and average views of over 12 million per video! Their CreatorDB score of 84/100 shows they're doing a lot right in terms of content quality and consistency.

What They Create

Sonotek Music is all about the music! They primarily produce and share high-quality music videos, especially Haryanvi songs and Bollywood soundtracks. They keep it fresh with a mix of longer-form videos and shorter YouTube Shorts. Recent hits include "Parna (Official Video)" featuring Masoom Sharma and Pranjal Dahiya, which racked up over 1.2 million views, and "Dayan (Official Video)" with Ajay Hooda and Peehu Yadav, which has over 3.4 million views. What makes their content stand out is the focus on regional music genres and showcasing popular Haryanvi artists.

Why They're Great & Where They Can Grow

Sonotek Music excels at consistently delivering high-quality music videos, tapping into the popularity of Haryanvi music, and collaborating with established and emerging artists. An exciting opportunity for them would be to expand their presence on Instagram with more engaging Reels and posts, potentially showcasing behind-the-scenes content and artist interviews. They could also experiment with collaborations with international artists to broaden their appeal.

Bottom Line

For brands looking to tap into the Indian music scene, Sonotek Music offers a massive and engaged audience. For Sonotek Music themselves, focusing on more diverse content formats and cross-platform promotion could significantly boost growth and expand their reach even further.