NIKI DEMAR

Overview

Niki Demar is a YouTube personality known for her relatable vlogs, style tips, and glimpses into her everyday life. With over 2.29 million subscribers, Niki has built a strong community around her channel, offering a mix of entertainment and practical advice. She currently ranks in the top 99% of YouTubers globally (around #26,283), showcasing her significant reach and influence within the platform. Niki offers a refreshing take on lifestyle content that draws viewers in.

Performance At A Glance

While Niki has a solid base of over 2 million followers, her growth has been relatively stagnant lately, with a slight decrease in the last 90 days. Despite this, her global and country rankings remain in the top 99%, indicating her continued relevance. Her fans are pretty engaged, though, with an average engagement rate of 3.41% on her content. CreatorDB gives her a score of 74/100, which means she's doing well overall, but there's always room to improve and experiment!

What They Create

Niki's channel is a blend of style, lifestyle, and personal vlogs. She creates both longer-form YouTube videos and shorter YouTube Shorts. A recent video, "My Assistant Exposes Niki & Gabi: Truth or Drink," generated a decent amount of buzz with over 21,000 views, while her "Travel w/ Me Home for the Holidays 🎄 (across the country)" Short really took off with over 132,000 views! Niki's strength lies in making viewers feel like they're part of her life, which is why her vlogs and personal content tend to perform well.

Why They're Great & Where They Can Grow

Niki excels at creating relatable and engaging content that resonates with her audience. Her personality shines through, making her videos feel authentic. She also does a good job of incorporating current trends, as seen with her 2026-themed video. To boost growth, Niki could explore collaborating with other YouTubers in similar niches. Experimenting with more interactive content, like Q&As or live streams, could also help deepen her connection with her audience.

Bottom Line

Niki Demar is a great partner for brands looking to connect with a young, engaged audience interested in lifestyle, fashion, and entertainment. For Niki herself, focusing on more consistent uploads and exploring new content formats could be key to reigniting growth and further solidifying her position on YouTube.