Positive couple. Позитивная парочка.

Overview

"Positive couple. Позитивная парочка." are bringing a slice of DIY magic to over 2 million subscribers on YouTube and Instagram! This dynamic duo, based out of Russia but creating content in English, shares their passion for woodworking, crafting, and home decor. Think of them as your go-to source for turning everyday materials into stunning creations. Their engaging tutorials and creative projects have earned them a global ranking within the top 5%, making them a standout voice in the DIY space.

Performance At A Glance

While "Positive couple" boasts a massive audience of over 2 million, their growth has slowed recently. They are growing at a rate of about 0.01% per month, which is a very small percentage considering their audience size. Their global ranking is impressive, placing them in the top 95% of creators worldwide. More importantly, their fans are super engaged with their content, boasting an average engagement rate of 4.37%. This means that even though their audience is huge, a significant portion of them are actively liking, commenting, and sharing their projects. Their CreatorDB score is a stellar 97/100, indicating a strong overall online presence and consistent performance.

What They Create

"Positive couple" delivers content focused on DIY projects, primarily through YouTube videos and Shorts, with a smaller presence on Instagram. They specialize in woodworking, crafts, and home decor, often showcasing unique techniques and creative uses of materials. A recent video, "A cabinet made of stones, foam, and epoxy resin. Decorating technique with chameleon pigments," showcases their inventive approach, racking up over 142,000 views and demonstrating their ability to capture attention with innovative projects. They also share shorter, more bite-sized content like previews of upcoming videos on YouTube Shorts to drive excitement. Their content stands out because of its focus on accessible materials and clear, step-by-step instructions, making DIY projects feel achievable for everyone.

Why They're Great & Where They Can Grow

"Positive couple" shines in their ability to create unique and visually appealing DIY projects, maintain a high level of audience engagement, and present their tutorials in a clear and understandable way. One exciting opportunity would be to collaborate with other DIY creators to reach new audiences and showcase different styles. They could also consider experimenting with longer-form content, such as live streams, to interact with their audience in real-time and build a stronger community.

Bottom Line

For brands in the home improvement, crafting, or DIY spaces, "Positive couple" offers a fantastic opportunity to reach a large and engaged audience. To level up their game, the creator should focus on increasing their content output and experiment with different content types to keep their audience engaged.