현대자동차그룹(HYUNDAI)

Overview

현대자동차그룹 (HYUNDAI) isn't just making cars; they're building a future of mobility, and their YouTube channel is the hub for this exciting journey. With a whopping 3.67 million followers, they're driving conversations about everything from the latest vehicle innovations to the future of sustainable transportation. While ranked in the top 99% globally at #342,536, their focus on Korean-language content places them at #313 for that language, solidifying their role as a key voice in the Korean automotive landscape. It's a front-row seat to see where Hyundai is heading, and it's a ride you won't want to miss.

Performance At A Glance

Hyundai's channel is a well-oiled machine! While they're growing at a steady pace (0.39% in the last 30 days), there's definitely room to accelerate. Their current growth translates to about 0.03% in the last 7 days. They’re ranked in the top 97% of channels in South Korea, showing they have a strong presence in their home market. Their fans are pretty engaged, with an average engagement rate of 1.22% across their content. CreatorDB gives them a solid 77/100, which means they're doing a great job overall, but there's always space to fine-tune their strategy for even better results.

What They Create

Hyundai's content is a blend of in-depth videos and snappy shorts, spread across YouTube, Instagram, and TikTok. On YouTube, you'll find everything from deep dives into vehicle safety, like their recent "모빌리티 전문 팟캐스트 현대진행형 EP. 9 | 충돌 평가로 보는 자동차 안전의 기준" (Mobility Podcast EP. 9: Crash Evaluation Standards for Automotive Safety), which got over 72,000 views, to shorter glimpses into their partnerships, such as their "Move Different | 호주오픈 | 기아" video showcasing their collaboration with Kia at the Australian Open. Their content stands out because it balances informative pieces with visually engaging updates, showcasing the brand's innovation and global presence.

Why They're Great & Where They Can Grow

Hyundai excels at creating high-quality, informative content that showcases their technological advancements and brand partnerships. They also do a great job of diversifying their content, utilizing both long-form videos and short-form content to reach a wider audience. An exciting opportunity would be to experiment more with interactive content, like Q&As with engineers or behind-the-scenes looks at the design process. Another area to explore would be more TikTok content, focusing on trending sounds and challenges.

Bottom Line

For brands looking to partner with a leader in the automotive industry, Hyundai is a great choice. For Hyundai, focusing on trending topics and increasing interaction with their audience will help drive even more engagement and growth.