Snapchat

Overview

Snapchat, the company behind the popular disappearing-photo app, also has a strong presence on YouTube and TikTok! With over 2.3 million followers, they're not just about the app; they're creating content that keeps fans engaged and informed. They're ranked in the top 97% of creators globally, showing they've carved out a significant space in the online world, especially in the US. Snapchat's YouTube channel acts as a hub for tutorials, announcements, and peeks behind the scenes, making it a must-watch for anyone interested in the platform's evolution.

Performance At A Glance

Snapchat boasts a large audience, growing steadily at about 0.54% monthly. While their 7-day growth is a modest 0.01%, the bigger picture shows consistent upward movement. Globally, they rank in the top 97% of all creators, a solid achievement. Their fans are pretty engaged, with an average engagement rate of 2.47%. CreatorDB gives them a score of 64/100, indicating they have a good foundation but room to optimize their content strategy for even better results.

What They Create

Snapchat's content spans various formats, including longer YouTube videos, short-form YouTube Shorts, and TikTok videos. They cover a wide range of topics from entertainment and technology to education and social causes. Recently, they've been experimenting with fun content like "Bitmoji Holiday Fashion!" which offers a lighthearted look at virtual style, and "SpongeBob's Snap Recap!" cleverly integrating popular characters into their platform. Their content stands out because it combines platform updates with entertaining and relatable themes.

Why They're Great & Where They Can Grow

Snapchat excels at using familiar characters to make announcements feel fun and accessible. They're also great at demonstrating new features, like the Quick Cut tool, with clear and concise tutorials. Opportunities for growth could include more collaborations with other creators to broaden their reach, or exploring more interactive content formats like Q&As or live streams to boost engagement.

Bottom Line

For brands looking to tap into a large and engaged audience, Snapchat offers a unique opportunity, especially in the tech and entertainment sectors. For Snapchat themselves, focusing on consistent content and collaborative efforts could further elevate their presence and engagement.