MILENIO

Overview

MILENIO is a major news source delivering the latest happenings in Mexico and around the world, primarily through their popular YouTube channel. They bring breaking news, political analysis, and coverage of current events to over 11.9 million subscribers, earning them a global ranking of #80,905. MILENIO keeps viewers informed with a mix of in-depth reports and quick updates, making them a go-to source for Spanish-speaking audiences seeking timely and reliable information.

Performance At A Glance

MILENIO boasts a large and consistently growing audience. They're growing at a rate of 1.37% per month, which is impressive given their already substantial reach. As a key news source in Mexico, they rank #2,284 in the country and #8,952 among Spanish-language creators. Their fans are pretty engaged, with an average engagement rate of 1.88% across their content. CreatorDB gives them a score of 68/100, which indicates solid performance, but also room for improvement to connect more deeply with their audience.

What They Create

MILENIO primarily creates news and political content, using a mix of YouTube videos and Shorts to keep their audience updated. They cover universal news topics, politics, current events, and even weather. Recently, their Shorts covering "Fuerzas europeas se despliegan en Groenlandia ante tensión con Estados Unidos" (European forces deploy in Greenland amid tension with the United States) grabbed significant attention, racking up over 21,000 views. They also produce longer-form videos, such as their report on "Activan alerta Amber tras la fuga de cuatro menores de una casa hogar en Querétaro" (Amber alert activated after four minors escape from a foster home in Querétaro), showing their commitment to diverse news formats. Their content stands out due to its focus on timely and relevant information, delivered in a clear and concise manner.

Why They're Great & Where They Can Grow

MILENIO excels at delivering timely news, covering a wide range of important topics, and maintaining a consistent publishing schedule. They're really good at using Shorts to capture attention quickly and efficiently. An exciting opportunity for them could be exploring more interactive content, such as Q&As or live streams, to further engage their audience. They could also benefit from optimizing their video titles and descriptions with relevant keywords to improve search visibility.

Bottom Line

For brands looking to reach a large and engaged Spanish-speaking audience interested in news and current affairs, MILENIO is a strong partner. To further boost their performance, MILENIO could focus on audience interaction and SEO optimization.