Overview

Meet The Kiffness, the South African musical mastermind known for his hilarious and catchy remixes, often featuring animals! This creator has carved out a unique niche, blending music with comedy and social commentary. With a strong focus on YouTube as his main stage, The Kiffness entertains a massive audience of over 6.5 million followers, making him a significant voice in the online music scene. Although ranked at #146,263 globally, his unique content and musical talent make him a standout creator.

Performance At A Glance

The Kiffness boasts a huge following, and while their growth is slow and steady, it's consistent. They're currently expanding at about 0.09% per month. Globally, they rank within the top 100% of creators, and impressively, they're in the top 99% in South Africa! But the real magic lies in their engagement rate – a solid 7.22%, showing that their fans are super engaged with their content. Their CreatorDB score of 77/100 is a testament to their overall quality and influence.

What They Create

The Kiffness is a content chameleon, hopping between YouTube videos and Shorts, Instagram posts and Reels, and TikTok videos. On YouTube, you'll find a mix of full-length music videos and tutorials. A recent example is "HOW TO turn a CAT sample into a HIT song! (TUTORIAL)", showcasing their unique ability to turn everyday sounds into musical gold. They also dabble in current events, like their "Thoughts on the death of Charlie Kirk" video, which sparked considerable discussion and achieved an impressive 22.36% engagement rate. Their content stands out because it's funny, musically creative, and often has a strong satirical edge.

Why They're Great & Where They Can Grow

The Kiffness excels at:

• Creating catchy, original music.
• Injecting humor and satire into their content.
• Engaging with current events in a unique way.

An exciting opportunity for them would be to collaborate with more international artists to further expand their reach. They could also explore longer-form content, like behind-the-scenes videos or documentaries about their creative process.

Bottom Line

For brands, The Kiffness is a perfect partner for campaigns seeking a blend of music, humor, and social awareness. For The Kiffness, leaning into more collaborations and experimenting with new content formats could be a recipe for even greater success.